Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Ilina Kuriashkina

Ilina Kuriashkina

Global Strategist, Digital Marketing

adidas

Global Strategist at adidas, Digital Marketing

Message
MENU ☰

adidas

Global Strategist, Digital Marketing

As part of the cross-category global digital team in Amsterdam, I guide and support digital efforts across Performance, Originals and Style. I drive digital excellence within the team, and ensure an integrated approach across all marketing disciplines. I lead development of global digital brand strategy and guidelines for emerging platforms and technologies.

Career medium 01
Career
Career medium 01

MindShare Amsterdam

Senior Communications Planner, Digital Specialist

I lead development of communications strategy across global Unilever brands within Foods and Home & Personal Care, including AXE, Ben & Jerry's, Rexona, Dove, and Lipton. Also served as digital specialist & thought leader, dedicated to championing innovative digital work and holistic integration with all other channels. Developed social media strategy recommendations and community management solutions for global clients. Produced intellectual property such as white papers, POVs, and agency blog posts on emerging media topics.

Career

MindShare Chicago

Digital Media Planner

Lead digital media planning for Kimberly-Clark Baby/Child Care and Corporate brands. Developed strategy for both digital and 360 programs. Collaborated closely with creative agencies and media partners to deliver integrated campaigns. Spearheaded a first-mover branded application campaign for Huggies, which received a Silver Medal at the IAB MIXX Awards.

Career medium 03
Career
Career medium 06

PeopleScout

Advertising Account Executive

Responsible for integrated campaign strategy & execution for the Convegys account (Fortune 500), including: digital, print, radio, TV, outdoor, direct-mail, and recruitment fairs.

Career

SIRVA

International Relocation Consultant

University of Illinois at Urbana-Champaign - College of Business

Wirtschaftsuniversität Wien

Study Abroad at University of Business and Economics in Vienna