Johnson & Johnson
Marketing Leadership Development Program (MLDP) Summer Associate at Depuy Synthes
May 2015 — Present
Joint reconstruction team member of hip and knee team exposed to both upstream and downstream strategical marketing capabilities.
Participated in surgeon KOL professional education courses, namely the Anterior Approach led by Dr Joel Matta that provides sales consultants and the leading domestic doctors to gain the skills, confidence and community behind the implants and surgical procedure.
Generated aesthetically pleasing monthly sales performance, operational expense, regional and product pricing dashboard for Worldwide Knee and Hip Reconstruction Product Portfolios with trending items and commentary capabilities for out-of-scope data points.
Disruption with robotics, ACA and the aging populations have changed the landscape, stimulating the need for a Voice Of Customer insight investigation. Lead this initiative on insight collection from conversations held with CEOs, CFOs and Surgeons revolutionizing the Joint Business with Baby Boomers.
Collaborated with Depuy Marketing Management and Radlink, an enabling technology company that Johnson & Johnson holds a strategic alliance and exclusivity with, on pricing for alternative business models and competitive marketing material that not only appeals to hospital administration and surgeons but also drives consumer demand.