October 2012 — October 2013
Increased brand awareness through the production of online and print collateral.
Planned, hosted, and executed events for key audiences in target markets to drive awareness of ReTargeter services and products (ad:tech SF happy hour, ad:tech NY networking event, SxSW Recharge with ReTargeter).
Managed and edited the production of all ReTargeter content – digital and print.
Developed relationships with influential bloggers for bylines to grow ReTargeter’s online presence.
Planned and produced evergreen content (white papers, ebooks, infographics, etc.) with the goal of building SEO and brand credibility.
Developed event strategy around key conferences, tracked success, and built follow-up communication plan.
Tracked content metrics, and align content strategy with broader marketing objectives.
Managed all outbound email campaigns, including nurture and drip campaigns.
Worked with Sales and Product teams to develop messaging for email, online and print content.
Worked closely with Creative Lead to plan and produce all public-facing collateral (event invitations, handouts, swag, decks, one sheets, ebooks, etc.).
Developed and implemented social media strategy, and utilized social media to support growth initiatives.
Engaged with customers and prospects on Twitter, Facebook, LinkedIn, Google+, and Quora with relevant, compelling content.
Managed and composed all PR materials.
Wrote copy for landing pages and social media related to events, webinars, and add-value content.