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Ilana Bercovitz

Ilana Bercovitz

Product Marketing Manager

Sinch

San Francisco, CA

Creative and inspired marketer and lover of new brands, apps, gadgets, technology, the Bay, & music.

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Sinch

Product Marketing Manager

Own and drive key product marketing initiatives that establish Sinch as a thought leader and improve sales productivity. Develop content, presentations, data sheets, white papers, demos and other assets to drive prospects through the sales funnel. Focus on measurement and analysis, and understand how Sinch is doing in the marketplace. Actively use this data to steer messaging and marketing materials.

University of San Francisco

Marketing Manager

Grow the School of Management’s online presence into new markets, managing social media, PPC campaigns, and SEO.
Develop editorial calendar for Facebook, Twitter, and LinkedIn to connect with target markets and engage correct audiences.
Develop partnerships with local leaders, faculty, businesses, and students, to support the reputation building of the School.
Drive awareness of the USF School of Management with traditional advertising, online display advertising, and events.
Responsible for all print collateral related to admissions, events, clients, and prospective students.
Manage and edit the production of all USF School of Management content – digital and print.
Redesign and grow audience interaction with a bi-monthly newsletter.
Track metrics, and align social media and advertising strategy with broader marketing objectives.
Monthly dashboard reporting to track growth and impact of all social media and PPC campaigns.
Manage integration of social media content across other channels, including website, email, advertising, and print.
Create and manage all advertising campaigns – digital and traditional.
Work closely with clients to develop messaging and meet marketing objectives.
Manage a team of photographers, writers and designers for the production of collateral – including admissions brochures, event programs, web content, and PR materials.

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ReTargeter

Marketing Manager

Increased brand awareness through the production of online and print collateral.
Planned, hosted, and executed events for key audiences in target markets to drive awareness of ReTargeter services and products (ad:tech SF happy hour, ad:tech NY networking event, SxSW Recharge with ReTargeter).
Managed and edited the production of all ReTargeter content – digital and print.
Developed relationships with influential bloggers for bylines to grow ReTargeter’s online presence.
Planned and produced evergreen content (white papers, ebooks, infographics, etc.) with the goal of building SEO and brand credibility.
Developed event strategy around key conferences, tracked success, and built follow-up communication plan.
Tracked content metrics, and align content strategy with broader marketing objectives.
Managed all outbound email campaigns, including nurture and drip campaigns.
Worked with Sales and Product teams to develop messaging for email, online and print content.
Worked closely with Creative Lead to plan and produce all public-facing collateral (event invitations, handouts, swag, decks, one sheets, ebooks, etc.).
Developed and implemented social media strategy, and utilized social media to support growth initiatives.
Engaged with customers and prospects on Twitter, Facebook, LinkedIn, Google+, and Quora with relevant, compelling content.
Managed and composed all PR materials.
Wrote copy for landing pages and social media related to events, webinars, and add-value content.

Career

CloudShare

Online Community Manager

Developed and executed community engagement strategies with events, webinars, hackathons, and partner marketing.
Managed all copywriting through a variety of platforms with consideration for SEO and SEM (email, landing pages, website).
Developed and implemented social media strategy across all social channels (Facebook, LinkedIn, Twitter, YouTube, Community Blog).
Served as managing editor and lead contributor to the CloudShare community blog.
Created thought leadership pieces, case studies, and customer success stories to use in promotional materials.
Worked with product and sales team to coordinate efforts and maintain brand messaging.
Developed and engaged online community through creative projects including promotions, videos, conferences, and campaigns.
Implemented a monitoring and reporting program to measure the effectiveness and ROI of all campaigns (Google Analytics).
Managed and composed all PR materials.

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New York University

Marketing Associate

Composed email-marketing campaigns and communications to maintain and increase target market.
Maintained the School’s Facebook and Twitter accounts, devise new communication plans to increase participation.
Increased and engaged Facebook community. Since taking position, the Facebook community grew from 900 to over 4500 likes via Facebook contest promotions and campaigns.
Copywriting aimed at recruiting students for Steinhardt’s 60+ degree programs through a variety of platforms including email, website landing pages, and social media.
Programmed marketing surveys using Survey Gizmo online software.
Collected and edited content for email, occasional flyers, and brochures aimed at marketing various degree programs.
Participated in cross-department meetings to strategize use of marketing tools and social media promotions.
Utilized Google Analytics to capture trends and alter strategy based on bounce rate, unique views, traffic sources, and funnel.
Utilized Bronto email marketing software to track mailing list sign-ups and unsubscribes, to develop further strategy.

Career

New York University

MA, Media, Culture, Communication

Relevant Courses:
Integrated Marketing
Social Media: Objectives, Strategies, and Tactics
Web Analytics: SEO/SEM, PPC, Email & Clickstream
Participation in the Google Online Marketing Challenge

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Education

University of Southern California

BS, Business Administration

Emphasis in Global Management
TESOL and TEFL English teaching certificates