March 2013 — Present
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Digital & Social Media Practitioner
Develop social media campaigns for small businesses and professionals. Manage social media accounts, engage fans, followers and donors.
Managed social media strategy specifically Facebook and Twitter via SproutSocial. Reviewed social media tactics from competitors via SimplyMeasured. Regularly curated and posted content related to higher education and first generation college students. Started #firstgenstudent bi-monthly chat. Increased Twitter followers by 50% within three week period.
Assisted with link building process including requesting accurate links from appropriate targets sites and managing responses via CRM software, Salesforce. Contacted potential blog contributors to the site to increase website traffic.
Consistently contributed and provided resources for the construction and layout of the website design.
Managed and monitored Twitter and Facebook presence via Hootsuite. Orchestrated blogger outreach and coordinated in-house interactive tasting event, resulting in 1,000 Twitter impressions. Attended strategic meetings and assisted with events and marketing efforts.
Oversaw e-newsletter and streamlined content, added social media components and increased open email rate by 15%. Transferred 75+ pages of online materials to a 2.0 version via Wordpress allowing for better management and easier editing of content. Spearheaded in-house development of online awards database for four national competitions with a project cost savings of $4,000+. Managed the web design and two team members over duration of eight months. Sold and processed inventory of 85 awards reaching a net profit of $3,000+.Developed topics for 2012 webinar schedule specific to social media and ROI, volunteer engagement and legislative advocacy
Handled administrative functions including expense reports, purchase orders, proofreading and research for the chief economist, public affairs executive director and chapter support Executive Director. Also served as additional support to COO and CEO. Individually supervised department and programming during executive director's three-month maternity leave. Assisted in preparation of online and print materials for executive meetings. Traveled with executive director as needed. Designed spreadsheets and administered online database for national awards competitions. Assisted in tallying scores, overseeing marketing plans and communicating with participants directly. Consistently compiled, edited and delivered weekly e-newsletter to 700+ readers
Conduct research related to housing policy and legislation (VAWA, McKinney-Vento, TANF) that affect homeless youth, families, and survivors of domestic violence
Create conference workshop titles and descriptions with staff
City Year is an AmeriCorps program that unites 17-24 years old from diverse backgrounds for a year of full-time service as mentors and tutors for school-aged children completing over 1700 hours of service.
-Served as Community Service & Event Coordinator and planned school-wide initiatives such as military care packages, can food drive, career day with and a professional development field trip for students at Tilden MS in southwest Philadelphia
- Liaised and engaged corporate donor, DrinkerBiddle Law Firm
- Selected as Project Coordinator to lead volunteers in outreach programs like mural beautification projects in high-profile, large-scale service days in Philadelphia
Studied effects of No Child Left Behind Act's restructuring on DC Public Schools
Designed and edited questions for citywide survey for principals in 27 restructuring schools