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Ibtissam El mouttaqi

Ibtissam El mouttaqi

Webanalytics and Digital Marketing Consultant

Equancy

Paris, France

Digital Marketing & Webanalytics Consultant - Equancy

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Equancy

Webanalytics and Digital Marketing Consultant

- Monitoring digital performance : KPIs definition (quantitative/qualitative)
- Accompany client in analytical tools implementation projects: Tools benchmark, tagging plan definition along with partner agencies and vendors (media, digital, CRM).
- Create performance reports at different levels : Detailed reports or macro report depending on the audience, different frequency
- Support clients in defining their digital strategy by delivering digital analysis with actionable insights and recommendations. (analysis of performance, conversion, user journeys, A/B test, campaigns ...)
- Set-up of qualitative measurement framework : Implementation of onsite surveys and analysis
- Follow-up of social Listening and Buzz Monitoring with the vendor, performance reports and analysis
I work with different tools including : Adobe Analytics (Omniture, Site Catalyst), Google Analytics, AT Internet, Search Metrics

Are you looking for a marketing job in an exciting environment ? Equancy is offering a job position as a junior marketing in China ! Join Equancy in Shanghai !

WHO WE ARE Founded in 2002, Equancy is the first global consulting and innovation company, exclusively dedicated to marketing and communications. A GLOBAL ORGANISATION With its international network of offices in Paris, New York, Shanghai and...

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