July 2015 — Present
LiftUp is a hardware company aiming to make strength training more convenient and approachable.
Why? Because 80% of Americans don’t strength train enough. Hurdles include its inconvenience (both in yearly costs and 2-hour gym trips); slow results; and high intimidation factor, whether it’s the behemoths at the gym or high-intensity guided home videos.
Our solution is smart exercise equipment that pair with an app for easy-to-do home workouts, automatic workout tracking, and progress reports. We combine this with a user experience focused on building healthy habits, not gimmicky 30-day beach bodies. By tackling these issues, we make strength training more interesting, convenient, and approachable.