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Hunter Ashmore

Hunter Ashmore


LiftUp: Fitness Reimagined

Tech-obsessed entrepreneur, looking to make an impact on the world through building and growing new businesses







LiftUp is a hardware company aiming to make strength training more convenient and approachable.

Why? Because 80% of Americans don’t strength train enough. Hurdles include its inconvenience (both in yearly costs and 2-hour gym trips); slow results; and high intimidation factor, whether it’s the behemoths at the gym or high-intensity guided home videos.

Our solution is smart exercise equipment that pair with an app for easy-to-do home workouts, automatic workout tracking, and progress reports. We combine this with a user experience focused on building healthy habits, not gimmicky 30-day beach bodies. By tackling these issues, we make strength training more interesting, convenient, and approachable.

LiftUp just launched a Kickstarter campaign today for our first product! Check it out and let us know what you think!

LiftUp is the first smart resistance band. Sync with your phone, work out at home, and do it all in style.