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Howard Zimmerman

Howard Zimmerman

Managing Partner

ATRG/Second Day LLC

Memphis, TN

Technology Strategy, Execution, Implementation & Management


ATRG/Second Day LLC

Managing Partner

Second Day/ATRG is focused on providing technology utilization programs, strategy, implementation, project/program management and life cycle management services for clients employing technical solutions for all facets of the business including marketing, enterprise resource planning, process improvement, customer relationship management, sales and business development.

Career medium 02

Covalent Communications

Co-Founder, Advisor

Covalent was a web-hosted suite of customer service applications in partnership with Nortel Networks and CRM software provider Clarify

Memphis Area High Tech Council

Executive Board Member

The Walt Disney Company

Public Relations Representative

Direct-market public relations in conjunction with General Motors Corporation.

Pathology Practice/Laboratory

Interim Director of Operations (Contract)

Career medium 01


General Manager

Assumed role of GM to bring company into emerging markets including cloud, virtualization, enterprise storage and services including alliance development, management and best practices for PSO management.



SaaS ERP Project Manager (Contract)

Mid Market manufacturer, creation and management of project management office including initiation, configuration and implementation of complete enterprise system with change management and transition to enterprise-wide best practices

Career medium 06

Automotive Aftermarket Manufacturer

ERP Project Manager (Contract)

DSMART Technologies

Vice President - Sales, Marketing & Business Development

Total B2B retail value chain platform provider including the retail POS, supply chain/replenishment with wholesale, data visibility tools and promotion management engines for the manufacturer.

Managed multiple development teams and implementation plans for endpoint/customer premise managed POS application suite for retail value chain management including hardware, SaaS, and support. The solution provided visibility and management of product movement from manufacture through the customer retail transaction to the value chain client base of retail, wholesale and consumer packaged goods manufacturers.

Driver of transformation and management of activities and processes for development, integration, promotion, customer acquisition, revenue generation, client services, account management and channel/partner management and creation/execution of programs for customers to achieve success.

Career medium 01
Career medium 01

DSMART Technologies

Director, Business Development & Operations

Developed and managed POS software development and process for rapid location acquisition and implementation. Provided program management including domestic and overseas development teams and integration vendors.

In this role programs that defined and addressed customer needs were developed and executed. Development and execution of methodologies for store acquisition and implementation have been pivotal in company growth and expansion.


DSMART Technology

Projects Director

Developed and managed POS software development and process for rapid location acquisition and implementation. Provided program management including multiple domestic and overseas development teams and integration vendors on concurrent projects.

Career medium 06
Career medium 01


Client Executive

The Client Executive is the senior team leader responsible for management and customer satisfaction of key corporate accounts. Responsibilities included discovery of client technical and functional requirements, managing multi-disciplinary teams and accurate delivery of data/telecom services to that met client business needs and requirements.

Managed and grew key corporate accounts for the Memphis Branch, while growing the base through strategic and investment accounts in the Memphis region. Performed month over month beyond quota.




Internet strategy, utilization & change management consulting for several Memphis-area Fortune 500 clients in multiple industries including hospitality, transportation, manufacturing and retail.

Career medium 05
Career medium 04


Executive Vice President, Founder

Through consulting work with notable Memphis Fortune 500 companies a need was identified for a provider of a total B2B solution that would manage the entire product logistics cycle. The business plan for such a company was created from this process and dotLogix was founded to fill this void. The focus of the company was to manage the demand chain from order acquisition to fulfillment including integration with multiple client and partner ERP, MRP, WMS and TMS systems.

Created dotLogix, a B2B managed service provider, designed the PMLC from inception to launch, solution design/implementation and acquisition of the initial reference customers. Created and managed the strategic alliance program including partner recruitment, education and retention. Partners included IBM, Cisco, Cognos and Extricity.

In this position the establishment and management of alliances with leading companies including IBM and a network of service providers for delivery was a critical success factor. Personally responsible for client acquisition and management that exceeded plan revenue by 200 percent.




Post-acquisition manager of the integration of, Quest Interactive, my company acquired by USWeb.

Career medium 04

Quest Interactive Media


Quest was one of the initial internet consulting & development companies. Built the company to offer new services in an emerging and dynamic industry. Primary duties included driving all sales and client management activities. Clients won and maintained included top area Fortune 500 companies as well as nationally recognized entertainment and consumer products companies.

Key activities included project management of dynamic web serving applications prior to the existence of web application servers and CMS. Quest attracted and provided program management and development for notable companies including FedEx, International Paper, Harrah’s Entertainment and MTV Networks. The company was acquired by USWeb Corporation in early 1998.

Quest was acquired by USWeb in early 1998 and I managed the M&A and post-acquisition integration processes.


Baseline Publishing

Vice President, Sales & Marketing

The challenges were different for a publisher of productivity and utility software for Windows and MAC users in the days before the internet became a distribution channel. However we were highly successful. We developed and managed a very successful sales & marketing program that included direct mail, direct corporate sales, PR, print and even the nascent online arena. The results included 10 straight months in the top 5 best selling titles through our distributors and a retail presence that was grown 120 locations at the beginning of my tenure to more than 5000 locations 15 months later. Highlights include a Macworld World Class Award.

Career medium 03
Career medium 06

Grey Mullins Communications Group

Media Director, Account Supervisor

Media planner and account supervisor
+Planned and managed successful print & electronic campaigns.
+Senior copywriter
+Trade show marketing consultant
+Lead generation and management programs
+Direct response campaigns
+Direct mail


Various Companies

Broadcast News, On-Air Radio Talent & Advertising

News director and reporter.
Advertising sales.

University of Alabama

Journalism, Political Science