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Houda TALIBY

Houda TALIBY

Marketing & Membership Manager

Palmeraie Développement

Paris Area, France, fr

Specialties: Languages: French: mother tongue English: fluent Italian: Professional Arabic: Operational

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Palmeraie Développement

Marketing & Membership Manager

I want to meet this woman...in Morocco! Beautiful people make wonderful people.

Her billionaire son is used to making the news, but when Eve Branson had to escape a fire on Necker island, it was she who made the headlines. As she celebrates her 90th birthday, Elizabeth Day meets her

Eve branson interview

Virgin

Senior CRM & Loyalty specialist - Marketing project manager


MARKETING RESPONSIBILITIES
- Launch marketing loyalty campaign on a new market with plan and recommendations on external and online communication platforms
- Assess challenges: Identify KPI’s and leverage actions on ongoing marketing initiatives
- Identify and develop new partnerships to create outstanding customers’ experience
- Establish loyalty campaigns and offers workflow to increase customers’ engagement

PROJECT MANAGEMENT
- Build up an optimized CRM platform to support improvement of the customers’ lifecycle, coordinating stakeholders
- Brief, monitor and manage all IT-related developments of CRM structure designed to assist with the implementation of the CRM strategy
- Conduct ongoing competitors’ benchmark and keep high street awareness on loyalty tendencies
- Lead the creative design of loyalty mobile application in coherence with brand image and UX wireframes
- Follow up with daily customers requests to support customers’ satisfaction