Mitchell Communications Group
February 2013 — Present
Your amazing online presence is right this way.Create your profile
Vice President at Mitchell Communications Group
Full-service public relations company
Work associated with the Walmart Foundation included the following:
Management of Walmart's corporate and community scholarship programs. This included developing effective communications materials and strategies for promotion within the Home Office and all U.S. and P.R. stores, Clubs, DCs and other locations. Additional functions included management of judging and awarding of scholarships. Tactics included the use of internal communications channels including WalmartTV, Walmart Radio, Walmart World and in-store marketing.
Managed company community giving programs. Significant roles included helping develop giving programs and managing relationships with location managers and community giving associates.
Assisted with execution of successful company-wide United Way campaigns. Roles included assistance with the development and execution of internal marketing campaigns to promote the program including oversight and travel with company executives and national celebrities.
On-site National Account Manager, Walmart Stores, Inc
Maintained relationship between organization and Walmart--CMN's largest contributor.
Managed successful CMN campaign across all U.S. Walmart and Sam's Club locations.
Developed giving programs for store and club implementation and managed relationships with managers and community giving managers that led to a $32 million donation to the organization.
Managed roles within the organization and senior executives and relationships with CMN network hospitals.
Coordinated and executed internal marketing strategies to advance and promote awareness and giving including: in-store campaigns, Home Office programs and other company-wide communications. Channels utilized include: WalmartTV, Walmart Radio, internal digital channels, Walmart World and Walmart Marketing.
Additional roles including managing executive store visits, celebrity appearances at Home Office and in the field, video production across the U.S., and national telethon logistics.
Program coordinator at Russellville Chamber of Commerce. Managed all chamber committee functions. Engaged local business leaders in issues related to economic development, tourism, local business growth and membership services. Led content creation and layout of monthly member newsletter and community directory. Maintained relationships with media to promote and respond to chamber-related activities including the development of all media material. Additionally, managed several community-wide events.