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Holly Bird

Holly Bird

Principal

Adesso Creative

Calgary, Canada

Entrepreneur/ proud owner of Adesso Creative, a boutique marketing firm with a focus in online branding, social media and employee engagement. Long-time marketer and sports fanatic, passionate about workplace happiness, brand representation, and writing a good story. Lover of football, triathlon, stamping the passpor...

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The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself. -Friedrich Nietzsche
Interests

Cycling, mountain biking, triathlon, reading, writing, gardening, baking.

Owner of my own digital marketing business with a speciality in sport and lifestyle (check). Dream clients: Interbike, Anthropologie, Liv Giant, TransRockies, Starbucks, BMC, Tour d'Afrique, Las Vegas Convention and Visitors Authority.

University of Alberta

Bachelor of Physical Education, Sport Management

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Adesso Creative

Principal

The mission of Adesso Creative is to provide custom, creative, authentic marketing strategies and support to businesses, organizations and non-profits. We exist to support and guide these small to medium-sized organizations in the capacity that would traditionally exist within the portfolio of a Director of Marketing.

Adesso Creative is intentionally small in order to be relationship-focused and provide clients with individually crafted service(s) to suit their exact needs. We provide Marketing to clients in varying industries, but our focus is primarily in sport and sporting event(s), fitness, health, recreation, travel and tourism.

Adesso Creative is based in Calgary, Alberta, Canada with clients in Canada, the United States and Europe.

Career

United Way of Calgary and Area

Manager, Leadership Giving

-Lead and enhance Leadership Giving Program (gifts of $1,200-$9,999 annually)
-Develop and implement prospecting, growth and retention strategies for Leadership Giving Program
-Lead and Manage Leadership Giving Team (direct report)
-recruit, interview, hire and train Leadership Giving Team
-Work cooperatively with Marketing and Communications to develop collateral to be disseminated through a variety channels
-Oversee all aspects of Leadership Giving program finances; budget, sponsorship, events, special projects
-Work cooperatively with Resource Development on annual Campaign strategies
-Create and edit content for Leadership Giving Program
-Manage stakeholder relationships (internal, external)
-Co-create comprehensive recognition strategy for Leadership Giving Program

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Career
Career medium 01

United Way of Calgary and Area

BeCause Strategic Lead

-Lead and enhance the BeCause strategic initiative for United Way
-Develop, manage and lead the engagement of a highly motivated team of volunteers and sub-committees who drive the BeCause initiative
-Develop BeCause infrastructure and operating guidelines in consultation with other departments and stakeholders
-Manage relationships with BeCause sponsors, generate sponsorship reports and other corresponding documents
-Oversee all aspects of BeCause finances; sponsorship, budgeting, costs, etc.
-Plan, coordinate, host and oversee all aspects of numerous BeCause events and projects
-Maintain and update BeCause web and social sites
-Identify and recruit highly skilled volunteers within the BeCause demographic (20-40 years of age) to support and represent the initiative
-create goals and strategies to facilitate in the continued growth of the BeCause initiative and a stronger visual identity
-recruit, hire, train and manage BeCause team

Career

Clinched

Writer & Social Media Consultant (sole proprietorship)

-provide start up companies and small businesses lessons on social media basics, tactical support and trouble shooting
-social media marketing planning
-communications planning, internal and external copy writing
-social media platform instruction and support
-guidance in creative direction for new brands
-brand management guidelines
-website copy writing
-social media monitoring and communication
-newsletter, e-marketing and online advertisements

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Career
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Backroads

Trip Specialist

-Project Manager of a six versions of bicycling, multi-sport and hiking trip(s)
-Creation and development of trip experience from ground up: managing transportation, hospitality and dining logistics alongside safety, route development and support
-Manage contractor relationships, negotiate multiple-year dates, developing Emergency Action Plans (EAP) and contingency planning for each trip version
-Analysis of trip performance, guest feedback, instituting feedback into future planning
-Troubleshooting conflicts between staff and guests, customer service, facilitating cultural experiences and balancing cultural understanding

Career

Backroads

Hiring and Training Specialist

-Recruitment team for reviewing applications, phone and in-person individual and group interviewing
-Assist in organization of new Trip Leader training sessions, develop and improve subject matter for month-long training sessions for classrooms (15-30 new employees)
-Teach daily and weekly classes for new employee training
-Instruction subject matter: public speaking, international logistics, organizational leadership, problem solving, conflict resolution, corporate culture, financial responsibilitiy
-Guide a team of five new employees in a formal mentorship capacity through their first month(s) as Backroads Trip Leader

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Career
Career medium 06

lululemon athletica

Manager, Marketing and Community Relations Calgary

-Manage and enhance city-wide ambassador program including recruitment, application process, year-long tenure
-Manage Olympic ambassador prospects for lead up to 2006 and 2008 Olympics (Calgary area)
-Create and manage internal employee health, fitness and yoga directory
-Managed in-store event initiatives, and individual store community educators (staff members)
-Event support for individual store events and city-wide events
-Recruit, interviewed, trained and developed lululemon community and marketing staff
-Developed education program around Calgary lululemon marketing and community events
-Comply with national and international marketing brand standards
-Represent Calgary at National and International lululemon conferences
-Lead a team of highly-motivated in-store employees to creatively and consistently execute marketing strategies, specifically in-store yoga, ambassador events and community boards

Career

Bellerose Composite High School

High School Diploma

Bellerose Family Award Winner for outstanding contribution in Leadership.

University of Alberta

BPE, Sport Management