October 2013 — November 2015
• Manage strategic marketing initiatives, activities and channels.
• Create marketing plans and campaigns for company products.
• Coordinate with sales teams to qualify marketing leads and segment campaigns based on demographics.
• Work with third party ad agencies to execute integrated marketing programs for strategic media, radio, television and billboards.
• Gather data from site, surveys, emails and customers and compile in CRM database for analysis.
• Utilize software to create new marketing campaigns based on trends in customer data.
• Oversee content creation for company blog, web sites and social media.
• Design consumer promotion and community events in order to create a strong brand experience.
• Develop email marketing program for internal site subscribers, existing customers and external industry mailing lists.
• Participate in industry trade shows and conferences.