I thrive where creativity and strategy intersect. I am a product-driven, process-oriented creative with a keen eye and an equal knack for strategy. I excel in collaborative roles with opportunities to solve problems and improve inefficiencies. I value innovation and I am most inspired by the brands changing the world ...
Trends, technology, cultural shifts, expertly-designed sofas.
Growing the brands that are changing the world as we know it.
University of Georgia
A.B.J., Visual Journalism, Fashion Merchandising
March 2014 — Present
Parlore is a startup in the home decor industry that creates innovative business solutions for boutique interior design firms. Parlore for iPad will launch in beta in early 2015. I direct marketing strategy, contribute to app development and work closely with our creative and editorial teams.
I also produce photography used in our app, on the Parlore website and in editorial features.
Recipe For Press
May 2013 — May 2014
Author and PR consultant Amy Flurry teaches do-it-yourself PR to creative entrepreneurs across the United States. Amy's insight as an editor and contributor to top magazines including Lucky, InStyle and House Beautiful demystifies the process of generating ongoing media exposure.
My work for Recipe for Press involved working closely with brands to help them identify and develop the story behind their brand and products. In addition to working to grow client brands, I worked on marketing and brand strategies for the Recipe for Press brand.
I also contributed photography, graphic design, video production and editorial content development.
June 2013 — March 2014
Sonia Says is a women's specialty clothing boutique in Athens, Georgia that offers styling, wardrobe services and special event dressing. This incredibly successful shop afforded me great experience in sales, merchandising and customer service.
Chancey Charm Weddings
September 2012 — February 2013
My role as a wedding planner & designer involved styling, design, and extreme organization. I most often worked as a day-of coordinator in which my primary role is to manage the wedding day in its entirety. I also earned valuable editorial styling experience, as well as experience that taught me to solve problems in high-pressure situations.
"I have no special talents, I am only passionately curious." -Albert Einstein