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Hetal Vasavada

Hetal Vasavada

Blogger/Founder

Milk and Cardamom

San Francisco, CA

I'm a marketing consultant that helps food companies with social media, content creation as well as recipe research and development.

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Interests

In addition to my consulting career, I am extremely active on social media and enjoy trying (and promoting) new start-ups. I am always looking to connect with other professionals about food, social media, or start-up projects.

Recipe Writer or Test Kitchen Director

Taste Lab Ventures

CEO & Owner

Culinary consulting specializes in multimedia recipe development, beta/product testing and development and social media content creation

PlateJoy

Recipe Creator & Tester

● Created 4-5 vegetarian and paleo recipes per month for meal kits
● Tested and edited vegetarian recipes to make them easy to follow and confirm a successful and
tasty dish

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Milkandcardamom.com

Blogger and Founder

Founded travel, food and culture blog with ~3,000 monthly views, growing 100% MoM; created targeted social media campaigns leading to 50% increase in uniques and 15+ subscribers per post (measured via Google and Youtube Analytics)

Other highlights: Recently featured on Foodgawker, Craftgawker, DailyBuzz and Tastespotting. Developed client relationships with several local businesses, and utilized BzzAgent, Swaggable and Influenster to feature products on my blog

Experienced in social media: Pinterest, Facebook, Tumblr, Instagram, Youtube, Yelp, Urbanspoon and Wordpress

Career

Triage Consulting Group

Experienced Associate

Individually identified more than $6M in hospital underpayment risk with 40% collections through analysis of insurance contracts and research of state/federal laws and regulations (One of the highest amount collected by an analyst).

Other highlights: Automated financial reporting using Excel and Access resulting in a 60% time savings for analysts. Developed a company-wide social media strategy on Facebook, Twitter, LinkedIn, and Yammer to increase engagement with prospective clients and employees.

Experienced in EMR systems: Meditech, PCIS, EPIC, Chartmaxx, and Allscripts, MedAssets, and AS4/RUMBA

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Career

Philadelphia College of Osteopathic Medicine

Biomedical Sciences with focus on Organizational Development and Leadership, Organization Development, Finance, Strategic Change

University of the Sciences in Philadelphia

Biochemistry, Forensic Chemistry