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Hershey Desai

Hershey Desai

Associate Creative Director

ibs (Interface Business Solutions (I) Pvt. Ltd.)

Mumbai, Maharashtra

Associate Creative Director & Photographer





ibs (Interface Business Solutions (I) Pvt. Ltd.)

Associate Creative Director

Managing creative conceptualization, strategy and design direction for multiple brands as well as directing a creative team to develop designs for digital integrated campaigns and new business pitches.Having client interface and presentations on a regular basis. Collaboration with creative directors to scope project timelines, proposals and resources.

Clients include: Bajaj Electricals, Croma, ICICI Prudential, ITC Bingo, Kotak Mahindra Group, Kotak Mahindra Bank, Minto Gol, P&G (Old Spice, Gillette, Project Shiksha, Thank You Mom, Head & Shoulders, Oral B), Reliance Foundation, Renault, SBI Cards, Standard Chartered Bank, Tata AIG, Vivanta by Taj

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ibs (Interface Business Solutions (I) Pvt. Ltd.)

Senior Designer

Mostly involved in Conceptualization and Design execution for various brands, dealing with our clients' platform branding and identity throughout the digital spectrum, ranging from Web Design, App Design, Motion Graphics, Social Media Design and New media solutions.

Clients include: Bajaj Finserv Lending, Croma, ITC Bingo, Kotak Mahindra Bank, Morphy Richards, P&G (Head & Shoulders, Gillette, Old Spice, Shiksha, Thank You Mom), Reliance Foundation, Renault, SBI Cards, Tata Docomo, Vivanta by Taj


The Salvation Army

Social Media Designer/Consultant

Leading a coordinated social media presence with Salvation Army marketing specialists to convey a new image for Salvation Army thrift stores .

My role
- Setting up social media networks(primarily Facebook, Blogger and Twitter) for The Salvation Army
- Content Creation and Design for social networks for the first three months,
- Advertising the televised makeover periodically online
- engaging with current and prospective subscribers
- Seeking and establishing connections with potential collaborators.

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Adbox Interactive

Graphic Designer (Intern)

Created posters, business cards, brochures, booklets, direct mailers and newspaper adverts for several brands. Also involved in creating animated emailers for corporates.

Clients include: Anna Sui, Carlson Marketing, GUESS, Hilton Hotels, Laneige, Livi, Manulife, Shiseido, SPC, World Class Land


Raffles College of Higher Education

Master Of Design (M.DES), Digital Communication and Media/Multimedia

Raffles Design Institute

Bachelor of Design (B.DES), Interactive Media Design

Raffles Design Institute

Advanced Diploma, Design and Visual Communications, General

Jasudben M.L.