Art Matters Festival
Publicity and Media Producer
June 2010 — May 2011
This festival is one of the largest of its kind in Canada.
Produced and coordinated the festival and all related events. Delegated responsibilities and managed employees and volunteers. Created promotional and publicity materials for websites, internal and external media press releases.
Secured relationships with external organizations such as the Montreal Art Community at large. Established relationships with organizations such Le festival MONTRÉAL EN LUMIÈRE and Art Pop.
Built a supportive online community for the Festival through engaging content and developed a personality for the Festival using a variety of social media tools: Facebook, Twitter and Foursquare, leading to over 2000 friends/followers—setting a precedent for the Art Matters Festival in terms of visibility. In so doing, promoted both the Festival and the Concordia Fine Arts Program and built a supportive online community for the Festival.