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Helen Adilia Arceyut-Frixione

Helen Adilia Arceyut-Frixione

VP Content and Creative Direction

Lime Foundry

Montreal, Other

VP Content and Creative Direction at Lime Foundry





Lime Foundry

VP Content and Creative Direction

A co-founder of Lime, we help clients create great social content and optimize their social media marketing with engaging creative and social content.

With over 30 years of combined experience in social media and online communities, we offer a fresh look at how your brand can leverage the social tools and online networks to create engagement like you’ve never experienced before.

Career medium 02



Interior design photography and staging.

Club Monaco

Sales Associate

Provided excellent costumer service while developing strong customer relations.

Communicated important product knowledge to clients. Managed all transactions.

American Apparel

Key Holder and Stylist


Content Marketing Consultant

Conceived, created and managed all online content on various social media platforms. Implemented an editorial calendar as well as a content strategy to grow Decotheca's brand and engagement. Wrote unique SEO minded content in both French and English. Grew Decotheca's fan base by 500%.

Career medium 02
Career medium 02

Just For Laughs

Copywriter and editor

Creating engaging and cheeky editorial content both in English and Spanish for the Just For Laughs Gags YouTube channel. Responsible for 10,000+ daily views, creating an entire new revenue stream.



Communications Manager

Worked directly with CEO on social media strategy to build online community. Developed brand awareness by ensuring consistency in voice and cultivating a media presence. Managed media campaigns and day-to-day activities such as online advocacy, delivered editorial in written, audio and video formats.

Developed community-outreach efforts. Monitored and created effective benchmarks for measuring the impact of media programs. Communicated insights gained from social media to the business development and publicity teams.

Career medium 02

James Perse Ent., Inc.

Sales Supervisor

Worked on sales goals & strategy development and implementation.

Art Matters Festival

Publicity and Media Producer

This festival is one of the largest of its kind in Canada.

Produced and coordinated the festival and all related events. Delegated responsibilities and managed employees and volunteers. Created promotional and publicity materials for websites, internal and external media press releases.

Secured relationships with external organizations such as the Montreal Art Community at large. Established relationships with organizations such Le festival MONTRÉAL EN LUMIÈRE and Art Pop.

Built a supportive online community for the Festival through engaging content and developed a personality for the Festival using a variety of social media tools: Facebook, Twitter and Foursquare, leading to over 2000 friends/followers—setting a precedent for the Art Matters Festival in terms of visibility. In so doing, promoted both the Festival and the Concordia Fine Arts Program and built a supportive online community for the Festival.

Career medium 05
Career medium 01

Galerie Push


Assisted curator with ongoing contemporary art exhibits and
administrative duties.

Helped produce French and English language press releases
Conceived of a digital organizational system to facilitate access
to hardcopy documents.

Doubled web traffic by developing dynamic content via social media tools.


McGill University

Research Assistant

Organized and cataloged all pertinent data.

Concordia University

BFA BA, Art History

McGill University

BA, Psychology

Université Paris Sorbonne (Paris IV)

Bachelor's degree

Dawson College

DEC Sciences Pure et Applique, Physical Sciences