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Heidi Ellsworth

Heidi Ellsworth

Email Marketing


Seattle, WA

I live for the details!






Email Marketing Specialist

- Update daily, weekly, and monthly email reports and perform ad-hoc analyses used across a wide range of teams (such as Online Marketing, Site Merchandising, Creative, Operations, Loyalty, Human Relations) to determine the productivity of the email program
- Execute the email testing process by gathering initial test ideas; analyze and communicate final results to the company
- Create and present Email 101 and Email Reporting 101 decks and train new hires by hosting “open houses” where teams can come ask email related questions
- Maintain relationships with deliverability and marketing model vendor partners



Marketing Effectiveness Analyst

-Seasonal calendar planning of promotional cadence, collaboration with senior executives and business managers to ensure all areas of business are represented
-Maintained the marketing department's reporting and analytics by event, week, month, and season
-Ad hoc analysis to make key recommendations to enhance Bloomingdale's marketing strategy, looking at sales, loyalty information, customer segmentation and markdowns
-Collaborate across many areas of business to support marketing and business objectives

Career medium 05


MIO Analyst

Merchandising systems owner and omni channel expert specific to Bloomingdale's and Home division. Experience in vendor relations, style management, reporting, omni channel alignment, systems testing, training, and project management.

Projects include:
Style congruency between channels
Consignment alignment between channels
Creating process guides & training materials for department
Developed "Fun Club" to foster team building


Product Coordinator- Beauty

- Collaborated with Site Merchandisers and Buyers to ensure that product outcomes aligned with priorities
- Drove internet selling schedules and adhered to budgets while meeting company strategies and objectives
- Created weekly reporting recaps for division, focusing on driving items to site with maximum efficiency


Merchandise Analyst

Dedicated to accuracy and data integrity, proficient in Retek Merchandising System, daily reporting, professional communication with vendors, constant collaboration with the buying office, assists team in exceeding turnaround time expectation, and provides exemplary customer service at all times.


Serengeti Law, a Thomson Reuters business

Senior Sales Associate

Manage Serengeti's speaking calendar, act as a liaison between sales and marketing, drive the creation of sales collateral.

Serengeti Law, a Thomson Reuters business

Sales Associate

Lead generation, sales campaigns, database clean-up, RFP assistance, administrative tasks, drip marketing, client verification, sales support, and marketing coordination.

Career medium 04

Core Pilates

Studio Manager

Office manager duties included: running monthly EFT, generating revenue, budgeting, maintaining a clean studio and office space, maintaining client database and accounts, web site traffic growth, developed brand awareness, development of best practices, upgrade of internet provider and maintenance of computer station.

Receptionist duties included: answering phones, responding to emails in a timely manner, answering high level questions regarding the owner's business model and pricing scheme, provided demonstrations of the apparatus including personal examples of the benefits of Pilates, sold packages, managed client retention, and provided a lasting positive impression of the Studio.


lululemon athletica


Extensive product knowledge, cashier, and customer service oriented.


Phil Smart Mercedes-Benz

Service Receptionist

* Assisted customers in the service department, including taking payments.
* Answered a multi-line phone system in a friendly and professional manner.
* Assisted with data entry, mass mailings, and other office duties.


Ann Taylor LOFT

Sales Associate

* Worked on the sales floor, assisting clients and increasing volume of sales.
* Proficient at the registers.

University of Washington

BA, Political Science

University of Ioannina

I studied abroad Spring 2008.