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Hedan Zeng

Hedan Zeng

Associate Consultant


Associate Consultant at Rosetta



Associate Consultant

Columbia University


Columbia University Office of Residential Programs

Resident Advisor

• Act as liaison between Columbia student residents and administration
• Serve on the Resident Advisor Recruitment and Selection Committee
• Use extensive knowledge of all campus resources to counsel a floor of 57 students and respond to all needs of area of 1556 students in emergencies
• Establish and promote community standards in residence hall

Career medium 02
Career medium 03

Ogilvy & Mather

Account Management Intern, SAP

• Conducted competitive analysis for SAP’s Analytics, Cloud, Database, HANA, & Mobile offerings; information from analysis used to adjust brand communications across 5 SAP product lines
• Spearheaded a creative onboarding presentation for SAP global brand; presentation used by Worldwide Group Planning Director in briefing all new creative teams
• Generated 20+ CRM strategies to create a Demand Generation Social Media Best Practices deck for local SAP marketers; resulted in more consistent messaging across 40+ SAP social media channels
• Collaborated with intern team to develop and pitch a $7 million integrated marketing campaign for Castrol EDGE client; sparked new Castrol EDGE digital tactic to utilize NFL Partnership


Columbia University Psychology Department

Research Assistant

• Organized and analyzed data from 600+ experimental participants on Excel
• Recruited 200 research participants using social media and campus-wide promotions; led to a 100% increase in experimental participation in one month

Career medium 03
Career medium 01

Kopali Organics

Marketing & Sales Intern

• Directed branding team in 3 discussions of Kopali brand; led to integration of 20+ proposals on youthful product personality and more chic target consumer into internal branding presentation
• Aggressively strengthened relationships with 8 key accounts (Whole Foods Market-Upper West Side; Bed, Bath, & Beyond-Chelsea; Bean & Bean) by organizing 25+ product demonstrations and negotiating better shelf placement; resulted in a 20% increase in account sales
• Pitched to and gained 4 new accounts and negotiated excellent product placement in stores; led to 5% increase in sales in all New York City accounts


Columbia University in the City of New York

B.A., Psychology, Economics

Grand Forks Red River High School