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Heather Stanley

Heather Stanley

Senior Digital Media Planner




Senior Digital Media Planner

FAU Orchestra, FYO Symphony Orchestra



Digital Media Planner

In-Market Campaigns for Kia

Career medium 03


Assistant Media Planner, Digital on Hyundai

•Leverage performance metrics and emerging media platforms such as mobile and video to deliver high impact brand awareness campaigns

•Build and maintain strong industry relationships to deliver optimal campaign results

•Assist in development of campaigns by actively participating in brainstorm sessions, proposing out of the box ideas, developing media plans, sending RFP’s, insertion orders, and budget forecasts

•Monitor daily campaign administration within Atlas and Access, including trafficking, optimizations, and daily and weekly reporting

•Collect data for competitive analysis reports and POV’s shared with department

•Assist in multiple new business pitches by gathering and analyzing competitive research and developing potential media plans


Crispin Porter + Bogusky

Media Department Intern

•Constructed radio specs, rankings and county coverage for the Mid-Atlantic, Mid-South, Northeast and Western regions for Burger King clients

•Assisted in preparing a comprehensive Volkswagen driver profile and presentation for six car models by analyzing qualifiers with IMS Everywhere software

• Advised Burger King clients on media plans by creating untraditional out of home ideas for the New York and Jacksonville areas

• Prepared comprehensive advertising campaign for Big Brothers Big Sisters of Greater Miami and presented creative ideas to over 15 members of the agency

Career medium 05
Career medium 04

University of Miami, University Village

Community Assistant

• Ensured safety and well-being of more than 50 students at residence halls, accessible to residents 24 hours

• Led the resident community as their voice on the community advisory board

• Mediated student conflicts and disciplinary situations by exercising administrative action

• Interviewed and assisted in hiring process for resident masters and resident assistants


University of Miami - School of Business

BBA, International Finance and Marketing

Westminster Academy