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Heather Smith

Heather Smith

Product Marketing Manager

Stash Hotel Rewards

Seattle, WA

I am an analytical, collaborative, and passionate product marketing and management professional. I have a bias towards leveraging analytics, and consumer insights. I have been recognized as having a knack for launching and revitalizing product categories and immersing myself in unfamiliar categories and quickly beco...

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Stash Hotel Rewards

Product Marketing Manager

My most recent role was a contract position to design and launch efforts for acquisition and partner marketing for the co-brand credit card program including SEM, web re-targeting, email marketing, and partner engagement initiatives. In this role, I also worked on partner marketing efforts including developing an incentive program for our partner hotels to drive promotion of the co-brand credit card. I also acted as the primary contact for our bank partner on all operational activities including marketing budget and invoicing, rewards program fulfillment, and legal and regulatory compliance.

Newman University

B.B.A, Marketing and Finance

About halfway through my college career I realized that while marketing is my passion, a good business owner balances all decisions with the financials. I decided to add on a second degree in Finance. This addition has served me tremendously as a product manager as well as a metrics drive product marketer.

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