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Heather Skaljac

Heather Skaljac

Account Executive

Canon Solutions America

San Diego, CA

Account Executive at Canon Solutions America

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Canon Solutions America

Account Executive

• Manage customer base of existing accounts in San Diego territory.
• Develop sales and marketing plans to prospect for new business through in-person cold calling and telemarketing.
• Consult with clients to identify needs and tailor solutions specific to client needs and collaborate with various internal resources and specialists to customize solutions for each client.
• Utilize enterprise clients CRM and marketing solutions, including SalesForce and Marketo.

Career medium 05
Career
Career medium 03

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• Identified prospective customers through self- and company-generated leads
• Established down lines by maintaining client relationships developed through membership enrollments
• Consulted with clients to determine client needs and interests and effectively executed personalized club tours and membership presentations
• Trained, developed, and managed team of sales professionals
• Conducted daily sales meetings both as a team and individual

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• Managed accounts and projects; served as key contact for all of the agency’s clients, developing and cultivating relationships by collaborating with C-suite and top-level executives to develop and implement internal and external brand and corporate strategies
• Managed, coordinated, and executed strategic branding and marketing initiatives, including Brand Revitalization, Brand Refresh, Brand Positioning, Naming, and Market Research
• Coordinated activities of departments including research, strategy, copywriting, design, and external vendors

Career medium 01
Career
Career medium 04

Santa Barbara Wealth Management

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• Served as sole marketing assistant to execute and manage marketing activities
• Performed competitive analysis to evaluate the Santa Barbara Financial Services market and helped develop a comprehensive marketing strategy
• Researched and implemented more effective marketing techniques, including SEO
• Designed corporate brochure

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Project Amuso

International Marketing Intern

• Created strategy and implementation for social media marketing
• Engaged in supporting and building a positive customer experience
• Performed internet and social media marketing campaigns; increased website traffic by 150%
• Promoted within two months

Career medium 01
Career

University of California, Santa Barbara

Bachelor of Arts, Communication, Spanish

Universitat Autònoma de Barcelona

Communication, Spanish