Social Media and Communications Lead
March 2013 — Present
• Managing and creating content for company’s Facebook, Pinterest, Instagram, and Twitter pages.
• Organizing user-generated contests on Instagram, Facebook, and Pinterest to stoke customer engagement.
• Researched, secured, and managed 10 partnerships between VIETRI and lifestyle bloggers to increase brand exposure.
• Lead copywriting for VIETRI product descriptions, website, catalog, marketing materials, and press releases.
• Creating and maintaining detailed editorial content calendar for cohesive messaging across all communication channels.
• Planning content and writing VIETRI’s lifestyle blog three times a week.
• Creating concepts for weekly B2C emails, writing email copy, and working with the graphic design team on the email layout. Also, strategizing with our sales team for B2B email content.
• Coordinating brand-building community events with national magazines, local hotels, restaurants, and organizations.
• Leading regular social media seminars for VIETRI employees, sales representatives, and retail stores.