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Heather Hutchins

Heather Hutchins

Social Media and Communications Lead

VIETRI

Social Media and Communications Lead

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VIETRI

Social Media and Communications Lead

• Managing and creating content for company’s Facebook, Pinterest, Instagram, and Twitter pages.
• Organizing user-generated contests on Instagram, Facebook, and Pinterest to stoke customer engagement.
• Researched, secured, and managed 10 partnerships between VIETRI and lifestyle bloggers to increase brand exposure.
• Lead copywriting for VIETRI product descriptions, website, catalog, marketing materials, and press releases.
• Creating and maintaining detailed editorial content calendar for cohesive messaging across all communication channels.
• Planning content and writing VIETRI’s lifestyle blog three times a week.
• Creating concepts for weekly B2C emails, writing email copy, and working with the graphic design team on the email layout. Also, strategizing with our sales team for B2B email content.
• Coordinating brand-building community events with national magazines, local hotels, restaurants, and organizations.
• Leading regular social media seminars for VIETRI employees, sales representatives, and retail stores.

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Career
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Association of Schools of Public Health

Communications Manager

• Managed and edited Association’s weekly e-newsletters for 15,000 subscribers.
• Composed quarterly reports about the status of all the branches of the Association to be sent to Schools of Public Health Deans.
• Implemented Association’s social media strategies on Twitter and Facebook.
• Wrote and edited Association’s communication materials, including newsletter articles, website content, press releases, and email blasts.
• Oversaw all membership management and marketing for the Delta Omega Public Health Honorary Society.

Career

University of Virginia

Research Assistant

• Researched and updated a bibliographical online database in XML.
• Used digital archives and technologies to analyze over 1,000 historical narratives qualitatively and quantitatively.
• Trained incoming assistants.

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Career

University of Virginia

MA, English

University of Virginia

BA, English