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Heather Gollup

Heather Gollup

Merchandising Assistant,RTW

Henri Bendel

New York

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Henri Bendel

Merchandising Assistant,RTW

 Balanced $2 million a season receipt plan for contemporary merchandise across 4 product categories.

 Increased denim category sales 150% in units and 178% in $ sales by conducting product knowledge seminars with sales staff.

 Proposed recommendations for reorders and RTV’s based on sales performance and inventory risk.

 Created and maintained selling reports that were utilized by CEO and store management to make business decisions.

 Presented sales and analysis during weekly meetings in place of the buyer.

Career medium 03
Career
Career medium 04

Zolage

Merchant

 Devised monthly sales and replenishment plan with specialized focus on seasonal/climate needs.

 Partnered with development team to establish visual identity of packaging to establish brand identity and market appeal.

 Conducted monthly focus groups with clients and potential customers to review current product offerings and identify product opportunities to increase retail sales.

 Cultivated relationships with customers through weekly e-mails blasts highlighting products and special offerings.

Career

Esprit

North American Merchandise Manager, Accessories & Licensing

 Established profitable monthly and seasonal merchandising strategies emphasizing; key items and promotional plans, pricing, assortment mix, and style/option selection increasing sales 10%.

 Implemented licensee sock program emphasizing style and color replenishment increasing sales 15% and gross margin dollars 25%.

 Provided monthly briefing to HQ in Germany, outlining product opportunities, color trends, and market analysis ensuring all specific product needs of North American market were met.

 Negotiated product timelines to ensure cost and IMU goals were achieved.

Career medium 05
Career
Career medium 01

Esprit

U.S. Merchant Accessories & Licensing

 Increased ACC business penetration from 3% to 8% through seasonal promotional strategies and store allocations.

 Implemented new promotional strategies that resulted in 24% margin increase and 50% faster stock turn.

 Managed 250 sku’s monthly, proposed actions weekly; floor shifts, promotions, and/or markdowns needed to drive business.

 Partnered with Store Planning to drive volume program sales through product flow, depth, and forecast sales plan.

 Created and presented monthly best/worst sellers recaps highlighting strengths, weaknesses, and opportunities for the brand.

Career

Esprit

Assistant Buyer, Women's Casual & Accessories

 Supported buyer responsible for 63% of total U.S. retail sales by maintaining weekly and monthly merchandise analysis reports, product assortment sheets, and cross-functional team goals.

 Created and implemented a product pipeline which resolved logistics discrepancies, ensuring product flow into stores based on demand and inventory levels.

 Responsible for input of markdowns into systems and communication to store management.

 Managed all department samples, organized product for buy reviews, floor sets, and global shop menus.

Career medium 03
Career

F.I.T

Bachelors of Science, Fashion Merchandising Management