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Heather Erickson

Heather Erickson

VP, Marketing

Instructure

Greater Salt Lake City Area, us

A marketing communications exec who has built a career helping tech companies tell their story and become highly successful public companies. Experience includes building out marketing and communications programs for Instructure, Ancestry, 3M and more. High-energy, customer-focused, results driven and the ability to b...

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Instructure

VP, Global Communications

Vice President, Global Communications for Instructure leading corporate communications, PR, analyst relations, social media, content marketing and... well, basically anything around external or internal communications for the company.

Ancestry.com

VP, Global Communications

Held multiple communications positions from Sr. Manager of Public Relations to VP of Global Communications. Most recently as VP of Comms, oversaw corporate communications, consumer PR and events efforts, social media, investor relations, employee communications, and a team of internal genealogists and writers. Managed teams in Utah, San Francisco and the UK.

Instructure

VP, Marketing

Currently, Vice President of Marketing for Instructure where she leads marketing efforts in North America for Canvas, the company's education-focused software.

LaBreche Communications Agency - Minneapolis

Sr. Account Executive

Went agency-side at LaBreche, a communications agency in Minneapolis, where I managed accounts for a wide variety of clients, including technology and B2B businesses like 3M and Fulbright & Jaworski. I was also the firm’s social media consultant.

Select Comfort

PR Manager

Started my career in sales, marketing and public relations with Select Comfort, the Sleep Number bed company. While at Select Comfort, I gained a breadth of experience through a variety of roles that included retail marketing, sales, public relations, community relations, events, corporate communications and social media.

University of Northwestern - St. Paul

Bachelors of Arts (BA), Communications

Bachelor’s degree in communications, with an emphasis in public relations, and minor in office management from Northwestern College in St. Paul, Minn.