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Heather Christianson

Heather Christianson

Brand Marketing Manager

Time Inc.

Greater New York City Area, us

Brand marketer with 10 years of experience across acquisition and retention channels, utilizing digital and traditional marketing tactics, project management, consumer strategy, re-branding, and new brand launch. Record of strong P&L management, improvement of lifetime value through creative development, and analytic decision...

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Time Inc.

Brand Marketing Manager

- Optimize consumer reactivation though integrated marketing campaigns, resulting in 20% - 30% response lifts
- Maximize profitability of traditional channels, reducing expenses by 12%, saving approximately $190,000
- Generate leads through brand sweepstakes, producing over 76k leads and acquiring 4.5k new consumers
- Leverage consumer passions through targeted brand efforts on social media platforms
- Conduct research into digital assets to determine primary revenue drivers on desktop and mobile platforms
- Collaborate with key stakeholders to leverage the reach of our Time Inc. Lifestyle brands
- Manage Associate Marketing Manager on brand acquisition campaigns