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Hayley McLaughlin

Hayley McLaughlin

Senior Manager, Brand Experience

Ketchum

New York, NY

New Yorker from TX, PR pro @ Ketchum; following tweets are much ado about nothing.

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Ketchum

Manager, Brand Experience

- Create messaging for both internal and external communications and bring ideas to life that connect the firm’s internal and external audiences with the brand promise
- Develop, review, and approve global marketing materials and manage ad development and implementation for agency worldwide
- Work closely with members of the C-suite to create presentations and communications for both internal and external audiences
- Co-produce Ketchum-branded internal and external videos
- Oversee brand consistency worldwide by creating, maintaining and implementing brand guidelines

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Career
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Ketchum

Associate Manager, Corporate Communications

- Acted as primary driver and led major projects such as Ketchum’s 90th anniversary and the transition of European offices to a new, unified brand
- Identified and negotiated sponsorship opportunities for the agency, and coordinate agency presence at events: including creation of branded materials and presentations
- Spearheaded writing, editing, distribution, SEO advertising and digital creation of Ketchum’s online magazine, Perspectives, and oversaw the agency’s Facebook presence
- Developed, launched and continues to oversee an internal brand store for all Ketchum employees to purchase agency branded items to maintain a consistent global brand presence

Career

Ketchum

Project Manager, Corporate Communications

- Acted as project manager on key initiatives, including the launch of a new worldwide brand and tagline for the agency and the acquisition of Indian-based PR agency Sampark
- Responsible for reinforcing Ketchum’s global brand through several outlets both internally and externally to distinguish the agency and maintain a competitive advantage in the industry
- Worked closely with members of the C-suite the create internal and external presentations and communications, and oversaw the creation of the first-ever digital end of year multi-media release from Ketchum’s CEO
- Oversaw content creation, gadget development and document updates to applicable pages of the company intranet site for use by all Ketchum worldwide employees
- Facilitated the creation of agency marketing materials including brochures, case studies, direct mail pieces, giveaway items, reprints, webinar and event invites and holiday cards and e-cards

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Ketchum

Corporate Communications Associate

- Served as project coordinator for the largest PR merger: created timelines and project reports, developed, proofread, and consolidated the team’s edited documents
- Performed competitor analysis and distributed daily emails to Ketchum worldwide recapping PR industry news and events
- Created and distributed monthly Google Analytics Reports on Ketchum.com viewership
- Developed, managed and tracked the team’s budget and negotiated vendor contracts on behalf of Ketchum
- Maintained team files, including client/prospect mailing lists, coordinated team meetings, and T&E reports
- Headed the strategic development and execution of agency events showcasing agency innovations and brand awareness for Ketchum employees and executives

Career

Spin Magazine

Editorial Intern

Researched and pitched stories, transcribed interviews, compiled music news, updated and maintained database of SPIN articles, distributed and maintained record release schedules, managed expense reports, acted as liaison between magazine and contributing authors and press agents, answered phones and assisted the writers and editors as needed.

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Rolling Stone

Editorial Intern

Formatted and uploaded stories and content onto the Rolling Stone website, researched Rolling Stone blog stories, transcribed interviews, moderated web comments, updated calendar with upcoming events and album releases, added links and html to blog content.

Career

HALT - An Organization of Americans for Legal Reform

Intern

Researched and wrote reports on various legal reform topics, contributed to the HALT newsletter, edited new editions of books published by HALT, performed internet research, answered phone calls, and responded to consumer letters and e-mails.

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Career

RPM Marketing and Promotions

Intern

Developed ideas for projects such as a movie marketing campaign, made calls to potential clients, monitored market trends, performed research.

New York University

B.A., Politics

New York University

Bachelor's degree, Political Science and Government

American University

Washington Semester Program, International Law and Organizations