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Hayley Ard

Hayley Ard

Head of Consumer Lifestyle

Stylus Innovation + Advisory

London, United Kingdom, gb

I run the consumer insights division at Stylus, an innovation research and trends membership service. Our 500+ clients include Dentsu, Mattel, Adidas, Kia, Warner Bros., Shiseido, Bank of America, Moët Hennessy and BBC.

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Stylus Innovation + Advisory

Head of Consumer Lifestyle

- Leading content strategy for Stylus' consumer insights division
- Researching, writing, commissioning and editing macro trends, features, event reports and blog posts, including bespoke videos and infographics
- Managing an editor, assistant editor, freelance contributors and interns
- Presenting trends to clients and at international events, including SXSW, D&AD, Year of the X, innovfest unbound, Decoded Fashion, 100% Design and Retail Design Expo
- Providing comment to mainstream and industry press, including Sky News, The Guardian, Wired, Raconteur, The Marketer, Marketing Magazine, W&V, City AM, Metro, Stylist, Grazia and Women's Health

On Thursday 13 July, I’ll be speaking at the Welltodo Summit, sharing insight into monetising mindfulness. Hope to see you there!

Are you ready to kickstart your business and discover new ways to succeed in the global wellness industry? Want to be part of the industry’s most powerful conversation about the business of wellness? Then this event is for you. Join us for the...

Welltodo summit

City, University of London

Guest Lecturer

Teaching BA and MA lifestyle journalism students how to spot trends

Freelance

Copywriter & Strategist

- Creating editorial, brand tone of voice guidelines, sales brochures, press releases and newsletters
- Clients include creative agencies, consumer and b2b titles, property developers and start-ups such as Harper’s Bazaar, Viewpoint, Lend Lease, Berkeley Group, Totality and Music Concierge