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Harsha Rao

Harsha Rao

New York

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NPD Group, Inc

Manager - Vision 2020

Collaborates in the strategic planning and development of new business ideas and opportunities for innovation

Manages the public persona of the ReceiptPal app, a new iOS mobile application and pilot project

Responsible for developing automated app performance metrics and scenario forecasts

Responsible for providing senior management regular ad-hoc data analyses, reports, and competitor profiles.

Spearheaded a company-wide initiative to optimize data classification

Developed a variety of machine learning algorithms to automatically classify large feeds of raw consumer and retailer data

Selected by Chief Research Officer to present machine learning applications to senior management

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NPD Group, Inc.

Intern - Research Science

Worked directly for the Director of Research Science to investigate new research methods

Authored written descriptions and evaluations of developing research methods

Programmed geographical allocation and projection models for missing POS data

Selected by HR to be featured in new recruitment video

Received honorable recognition from senior management for presenting innovative ideas in case competition

Career

Carnegie Mellon University

Research Assistant - Department of Statistics

Assisted in developing a recommendation engine to predict consumer preferences for wines

Conducted model development, experimental design, and data analysis

Carnegie Mellon University

Bachelor of Science, Economics and Statistics

Men's Varsity Tennis Captain 2012-2013
NCAA Regional Team Champions 2010
Winningest Individual Record 2009-2010