George P Johnson Experience Marketing
Senior Account Executive
October 2016 — Present
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Experienced and enthusiastic AE and event producer with extensive knowledge in brand partnerships and promotional initiatives. Possesses strength in developing and maintaining relationships with target audiences and key stakeholders through special events, strategic outreach, and to achieve organization goals.
Pursued and cultivated client base through events in M Street's portfolio of spaces including event venue, private club, and restaurant concepts.
Partnered on development and execution of branded events to engage target audience and expand portfolio.
Collaborated with marketing team to develop digital and social programming for branded activations and promotional campaigns.
Managed development, marketing, and execution of special events and branded activations to strengthen external partnerships and engage core audience. Events included VIP parties, sponsorships, talent meet & greets, speaking engagements, one-on-one interviews, and trade shows.
Managed programming, strategic branding, and membership growth of the HGTV Professionals Network.
Coordinated homepage and package updates on HGTV’s real estate website, FrontDoor.com.
Managed programming content calendar and social media accounts for FrontDoor.com to execute multi-platform promotion strategies.
Oversaw Industry Outreach CRM and assisted in special events, branded promotional experiences, and digital marketing campaigns to connect with industry partners.