Brand Content & Alliances Planning Coordinator - Trucks
August 2012 — Present
Planning Coordinator for F-Series Trucks of Ford Motor Company specifically working on sponsorships of the Professional Bull Riders, Toby Keith, and Future Farmers of America.
Day to day tasks include management of above events, Creative Work Starts, Dealer Communications, ticket distributions, call reporting,overseeing vehicle displays at events, social media for these events via the Ford Trucks Facebook and Twitter handles as well as Facebook's sponsored stories.
Team Detroit is a joint venture comprised of WPP’s Detroit-based agencies, including JWT, Y&R, Wunderman, Ogilvy and Mindshare. The WPP agencies restructured their service offerings in Detroit to provide best-in-class talent and more effective marketing partnerships to its client base, the largest of which is Ford Motor Company. The Team Detroit concept was devised to provide access to WPP’s very best global marketing and communications talent in a seamless fashion. WPP is a world leader in marketing and advertising.