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Hanna Knutson

Hanna Knutson

Assistant Account Executive

The Zimmerman Group

Madison, Wisconsin Area

www.hannaknutson.com

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The Zimmerman Group

Assistant Account Executive

• Managed media buying, scheduling, and creative direction for advertisements with 40+ print and digital media publishers for a national brand’s 2016 media campaign.
• Monitored the online presence for 2 national food industry clients; including social media, online ad campaigns, sweepstakes and promotions, and customer support emails. Monthly post-program evaluations and online analytics.
• Provided art direction, food styling, and photography for food industry client’s photo and video shoots. Assets were used for recipe books, website content, social posts, and ad placements.
• Designed marketing materials including, e-marketing content, ad placements, brochures, web banners, and social posts.
• Handled other marketing tasks including website updates, consumer and industry research, estimate and insertion write-ups, client pitch presentations, new product devel- opment, in-store/POP programs, and represented brands at trade shows.