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Hani Kabbara

Hani Kabbara

Marketing Manager

Arla Foods


Marketing Manager at Arla Foods





Arla Foods

Marketing Manager

Career medium 01

Arla Foods

Country Category Manager

Inducted as Product Manager and worked up the hierarchy to merit promotion to the position of Country Category Manager.

Designation Chronology:
§ December 2011 - February 2013: Country Category Manager
§ May 2010 - November 2011: Product Manager

§ Responsible for category profitability and growth through ATL and BTL marketing activities
§ Instrumental in achieving 140% yearly sales and augmenting market share.
§ Played a pivotal role in developing, planning and implementing a relatively new concept i.e, category segmentation in Saudi Arabia.
§ Instrumental in acting as a member of a coverage project that resulted in increased distribution and sales.

Key Responsibilities as Country Category Manager:
§ Devising department’s annual budget in liaison with marketing managers, ensuring all sales figures justify overheads.
§ Initiating market studies to identify opportunities and competitors activities. Formulating and monitoring pricing, marketing and sales strategies based on the studies consistent with organizational goals.
§ Researching market trends for innovating new products and upgrading existing line to anticipate competitor initiatives, minimize risk and maximize profit.
§ Responding and catering to inquiries/ complaints from customers to ensure optimal levels of service and long term business relations.
§ Instituting implementation of long term tactics to achieve the category's volume, profit and objectives.
§ Ascertaining top line sales goals and bottom line profit goals are met, by recognizing profitability/ revenue impact of business opportunities and overseeing execution of brand strategies.
§ Formulating mission, vision and value statement for the category in line with organizational policies.
§ Directing and evaluating overall activities of category team inclusive of KPI, overseeing their performance and motivating them to accomplish set targets.



Assistant Regional Brand Manager

Inducted as Senior Marketing Supervisor and worked up the hierarchy to merit promotion to the position of Assistant Regional Brand Manager.

Designation Chronology:
§ April 2009 - April 2010: Assistant Regional Brand Manager
§ February 2008 - March 2009: Senior Marketing Supervisor

§ Played a key role in re-launching a product which is to be positioned in the market strongly. Key Responsibilities Assistant Regional Brand Manager:
§ Spearheaded market studies to identify competitors and develop strategies to counteract potential business threats and prepared monthly report of performance parameters to the upper management.
§ Devised marketing plan and conceptualized strategies to identify/ capture target consumer base while having a firm eye on objectives, based on extensive research of marketing processes.
§ Developed an integrated range of brand marketing concepts/ advertising strategies in coordination with the research agencies.
§ Analyzed competitors' products and services, capitalized on evolving market trends and consumer demands, networked extensively among target clientele to enhance product penetration in the market.
§ Planned and executed public relations activities, sponsorships, direct marketing, media planning and exhibitions to promote a positive image of the company.
§ Kept close tabs on market dynamics, trends and competitor strategies. Collated information and formulated strategies to optimize performance parameters and business outputs.

Career medium 03
Career medium 06

HSBC Bank Middle East Limited

Personal Financial Services Officer

§ Successful in achieving 30% above yearly target.
§ Played a pivotal role in maintaining excellent relationship with the top clients.

Key Responsibilities:
§ Assisted the sales and marketing manager in developing and implementing an integrated range of marketing concepts, methodologies and sales strategies consistent with the overall goals and objectives.
§ Supported the senior manager in planning, budgeting and implementing promotional and marketing ventures for new and existing products.
§ Conceptualized new/unique ideas for new product releases, planned and devised promotions, competitions and offers to catch the attention of the customers and drive consumer.
§ Devised targets, monitored performance against budgets, submitted variance reports to the senior management.
§ Resolved customer complaints by performing required action and ensured that appropriate changes are made to resolve issues faced by them.
§ Ensured all service clauses are duly adhered to and all customer complaints are addressed within a reasonable time frame.
§ Kept abreast with competitor initiatives and market trends to formulate long and short term strategies for enhancing organizational revenues.


University of Balamand

Clerical Work

Key Responsibilities:
§ Provided administrative support to the students in an accurate and timely manner, prepared daily mail, filing and general correspondence.
§ Assisted in the development and implementation of reporting procedures while assuring strict adherence to policies and procedures.
§ Ensured compliance with university’s policies/ procedures and ethical practices.
§ Kept abreast of all office transactions and issues, receiving and reviewing reports, maintained up-to-date records and supervised internal disciplinary machinery.

Career medium 03

Jâmi'at Al-Balamand

BS, Information System

Lycee Franco-Libanais College,

High school