July 2013 — Present
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"Be soft..dont let the world make you hard...dont let the pain make you hate... dont let the bitterness steal your sweetness...take pride that even though the rest of the world may disagree, you still believe it to be a beautiful place" "Being powerful is like being a lady. If you have to tell people you are, you aren't." -Margaret Thatch...
Strategist and manager of social media for HP IT Service Management and HP Project and Portfolio Management.
My role as head of Social Media at Ameba Marketing is, but is not limited to:
-Create and manage all social media accounts, local to international.
-Work alongside account and creative team to develop product positioning, messaging and brand development of several client accounts.
-Develop and execute social media campaigns to support traditional media relations (PR), local, international and national, while working with account managers to develop strategic advertisement, campaigns, events, trade-shows, photo shoots and directly maintain relationships with clients.
-Complete custom reports to show ROI, web-analytics, track growth and engagement.
-Constantly researching new clients, media, and contacts while maintaining relationships.
-Market research and competitive analysis.
-Quadrupled sales for E-commerce site. In collaboration with design team, creating new sales-oriented website, implementing both grassroots and social media campaigns and ads.
- Pitch press releases and media kits to editors, bloggers and producers in the healthcare and bio-tech industry.
- Brand development and marketing collateral for start-up companies
-Researched and recruited future artists throughout N.C., for exhibitions.
-Dynamically coordinated exhibitions, created sales presentations, and oversaw fundraisers.
-Launched/managed social media facilitating daily updates; Etsy, Tumblr, Twitter, & LinkedIn.
-Developed the inaugural marketing plan and strategic outline for PCAC.
-Wrote press releases, PSA’s, position papers, commercials and news releases to publicize and advertise an immense variety of events.
-Developed and launched an inaugural promotional package to promote wedding opportunities at exclusive, member’s only venues.
-Created media packages, showcasing all venue selections and packages options.
-Collaborated with all departments’ heads, operation management, and event planners to organize various events and golf tournaments printed collateral materials.
-Assisted in proofing all written materials, writing weekly emails, bulletins, calendars, publications/promotions, website content, and presentations published in house.
-Oversaw budgets and daily to monthly reports.