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Haley Gardner

Haley Gardner

Content Editor + Social Media Manager

Google

Atlanta, Other

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Google

Content Editor + Social Media Manager

Responsible for growth on all social media channels; coordinating cross-media messages through our social channels; concepting social media content that effectively engages followers and drives trial while maintaining brand tone of voice; managing the day to day functions of the social media agency of record.

Developing editorial standards and guidelines, creating and set editorial timeline and calendar, and establishing brand tone. Writing content, image selection and theme curation for the featured Featrued Helpouts selections on the homepage.

helpouts.google.com

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Career
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Google

Google+ Marketing Manager, Arts & Entertainment

Developing and integrating social media and marketing strategies for brands, influencers and public figures in the arts and entertainment industry to increase their presence on the Google+ platform.

In charge of concepting and initializing programming for communities and users to increase engagement. Working with various brand creative teams to brainstorm innovative marketing solutions for their company.

Conducting market research on partners and competitors to ensure full knowledge of the marketing and social media landscape.

Career

GSD&M

Copywriter

Concepted and produced fully-integrated campaigns including executions in digital, social media, TV, print and out of home for a number of national and well-known clients. Wide knowledge of social media based advertising and cross platform campaign integration.

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Career

The Creative Circus

Student

Learned a lot. Slept a little.

Dickey Media

Account Executive at Tuxedo Road Magazine

Maintained customer relations with new and prospective clients and made more cold calls than I’d like to admit.

Steamboat Ski & Resort Corporation

Bin Storage Expert, Seller of Sunscreen and Goggles

Spent my “gap year” keeping the people of Steamboat Springs toes warm, faces chap-free and street shoes safe and sound.

The Adsmith

Copywriting Intern

Wrote website content for Jittery Joe's Coffee and out-of-home ads for Athens Regional Medical Center.

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Fitzgerald + Co

Account Management Intern

Learned and executed the day-to-day activities of an account manager in the advertising world: scheduled conference calls, developed and analyzed daily competitor reports and researched new leads.

Also, quickly learned the creative floor was where I needed to be and where I discovered my true calling: creative writing.

Career

Experienced Marketing, Inc.

Sales and Promotions Representative

Executed guerrilla marketing efforts for General Motors at the 2007 Country Music Awards and various SEC football games.

I convinced people to take my survey in exchange for a free t-shirt and learned that people will do almost anything if you mention the words 'free' and 't-shirt.'

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Career

The Creative Circus

Copywriting

The University of Georgia

Bachelor of Arts, Journalism, Advertising

Oxford University

Journalism

University of Innsbruck

Public Relations

Auburn University

Public Relations