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Hala Hemayssi

Hala Hemayssi

User Experience Design / Innovation Consulting.

Experience Design Bureau

Experience Design: Strategy and Management





Experience Design Bureau

User Experience Design / Innovation Consulting.

Work with organizations to create breakthrough user centered products, services and solutions.

- Expertise in delivering solid human centered business solutions for startups and fortune100.
- Hands-on leadership across platforms defining e-commerce, knowledge platforms, social networks and innovative financial solutions.
- Digital product design, strategy and user research leadership.
- Strong record in building, growing and scaling UX teams and operations.
- Efficiently guides teams in using design thinking methods to innovate solutions and deliver value.
- Lectures on: Designing Business: Design thinking and user experience design.
- Currently leading a change management project using human centered design approach, and working with B2B/Mobile/social startups.

Career medium 01
Career medium 05

The School of The Art Institute of Chicago. Chicago, IL.

Part-time Faculty

Introduced interaction design courses to the undergraduate program, model taught user experience design by collaborating with business analysts, developers, usability engineers and visual designers to reflect the role design plays in business innovation.


Experience Design Bureau

User Experience Design and Strategy Lead @ W.W. GRAINGER

- Executed design research and presented UX Strategy recommendations to leadership.
- Lead user experience design teams to deliver impactful solutions
- Cross-polinated product lines to generate new revenue streams
- Innovated new interaction models in social commerce.
- Co-filed with W.W. Grainger multiple design and utility patents.

Projects Include:
- Sales Mobility / User Experience Research and Strategy

- Customer Service / User Experience Research
 and Strategy
- HR Portal / Concept and Ideation
- Social Commerce / Information architecture solution / Patent pending
- E-Commerce / Information architecture solution / Shop experience / Patent pending

Career medium 02
Career medium 01

Experience Design Bureau

User Experience Design / Innovation Consulting.

Delivered break-through innovative solutions by applying design methods and business model explorations to start up. Provided user experience design consulting services to local UX agencies and International clients.

-- W/ Qatar Academy:
- To inform changes in the education of Arabic language in Qatar, The Experience Design Bureau was engaged to benchmark Arabic language knowledge in MENA region.
- The team designed, built, delivered and deployed a custom built application to test Arabic language skills reading and listening skills in elementary schools across18 countries.
- The results were delivered in the form of online reports based on KPI.

-- W/ Akta: / /
- Consulted closely with AKTA teams on define position + approach to market in UX consulting.
- Collaborated closely with leadership on new business pitches, project delivery and scaling operations
- Led definition of user experience deliverables and process of AKTA service offering while training user reserach and design teams on agile UX methods.
- Delivered breakthrough innovative solutions for AKTA's clients and Chicago start-ups:
---- Financial services / first online pawnshop (
---- IT knowledge platform / Video based service for IT education (
---- Social Marketing Engagement / Transforming social currency to value /

-- W/ ARC World Wide:
- Defined user experience design strategy based on market reserach and competitive analysis.The UX strategy guided the visual interface as well as the online marketing brand and voice in the market.
- Collaborated closely with interaction design, visual design, content strategy on defining scalable UX solution across Maytag and whirlpool websites.
- Owned final solutions delivery, information architecture, interaction models. Contributed to strong client relationship while leading client presentations and garnering alignment behind team approach.



Engagement Director

UX solution architect of T7's approach connecting 
business strategy, user experience, brand, and technology.
- Defined experience strategy offering, recruited senior team members and collaborated on building internal culture.
- Managed design teams providing solutions for portals and business applications, provided general team leadership.
- Delivered innovative concepts and solutions using design thinking and user centered methodologies bringing measurable positive impact for the business.
- Sales support, estimations, planning, project management, transitions, follow on, and up-sale.
- Responsible for showing valuable results. In 2010, the intranet redesign project for Howard Hughes Medical Institute was awarded one of the top ten intranets by Nielsen Norman Group.
-- Clients include: Scholastic, Abbott Laboratories, Progressive Insurance, Level3 Communication, Howard Hughes Medical Institute.

Career medium 04
Career medium 01

Pathfinder Associates

Director, User Experience Design

Founded, evolved and grew the user experience design consulting practice. Led the design solution as part of the sales pursuit team on national and multimillion dollar International projects .
-- Clients include: Harpo, SPSS, Qatar Supreme Education Council, RandMcnally, IDM, American Medical Association, BEZ Systems, Centerpost Communications, NORC, GE Energy and OptionsXpress.

- Defined Pathfinder's UX service, positioning, and branding of the user experience design offering at Pathfinder. Over the course of five years, evolved the design group from a one-off multimillion international bi-lingual software design project to a leading user experience design consulting firm.Managed and Grew internal and external design resources and teams.

- Responsible for new business acquisition and client retention. Worked with marketing and business development directors to set strategy direction for marketing campaigns and sales programs. Generated repeat business and long-term successful client relations.

- Provided strategic input and led design process definition for projects. Recruited, trained, and actively managed free-lance and full time information architects, visual designers, usability engineers, front-end developers, and project managers.

- Created an agile design process and productized a coherent delivery system to ensure scalability and quality of the design deliverables across projects and client’s needs. Optimized client delivery using account and project management best practices. Managed cross-functional design and development teams in Chicago and Doha, Qatar.



Senior Design Consultant

Led strategic user experience design efforts as a senior consultant / pricipal Information Architect for Northwestern Mutual Financial Network, Sears, Abercrombie and Kent.

- Managed team of five designers for a $7million dollar B2C site redesign for Assisted internal design team to set up their design process and win a design award. Worked closely with leadership and development teams on planning iterative releases and aligning project cycles.

- Collaborated with directors of the customer service department at NMFN to document their processes. Transformed the paper-based workflow into online application lowering operational cost.

- Envisioned the concept and designed the experience of "My financial folder " application and presented it to key executives as part of a two year road map effort.

- At Sears, designed the information architecture of the first e-commerce site for National Tire & Battery:

- Principal designer on the team winning a multi million-dollar account, by designing an innovative travel experience and delivering interactive prototypes used by the sales team pitching high end travel concept for A&K:

Career medium 05
Career medium 02

The Art Institute of Chicago

Independent Design Consultant

Served as a design expert for the director of the continuing education program to redefine the Digital Media offering at The School of the Art Institute of Chicago. By using user centered design methodologies, re-designed and introduced a flexible, modular curriculum.



Senior Visual Designer

Designed award winning web marketing initiatives and ad campaigns for Oldsmobile, Vidal Sassoon, P&G, Ralston Purina and Energizer.

- Designed the Vidal Sassoon brand’s first online experience. Increased the site's hit rate by 50% through personalization and optimized media campaigns. The brand's online presence won Best Overall Creative Design Award 2000 from Ad Tech Awards. (+Awarded by VS Regional Creative Director a Hair Makeover!)

- Conceived, designed and user tested conceptual marketing prototypes for Oldsmobile integrating new usability methods into the process. Research findings were implemented across brand sites.

Career medium 02

The School of the Art Institute of Chicago

MFA, Visual Communication

American University of Beirut

BA, Graphic Design