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Guillaume Pellan

Guillaume Pellan

Account Manager

We Are Social UK

London, Other

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We Are Social

Account Manager

Clients: Cisco (EMEAR), Orange Libon (Europe, Middle East), NBA EMEA

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Agence V

Strategic Planner & Digital Consultant

Strategic Planning:
• Analyse agency’s online presence and benchmark against competitors.
• Set up and activate digital assets (marketing, mobile social gaming, increased reality, digital POS, etc.).
• Stay up to date with trends, innovations and launch campaigns, and compile case studies for the agency blog - LeHibou”.
Digital Consultation:
• Set up the agency’s online communities (Facebook, Twitter, LinkedIn).
• Manage client’s social media tools .
• Clients: Volkswagen (automotive), L'Occitane (cosmetics), Auchan and BHV (retail), Butagaz (gas), Bosch (home equipment), Murat Paris (jewellery) - Senoble and Tipiak (food).

Career

Minutebuzz.com

Advertising Sales Manager

- Client contact and responsibilities for ad project delivery in a creative way with new media solutions.
- Selling and managing the advertising space inventories
- Building a strong network within the biggest French buying agencies (OMD, KR, Carat, Havas, GroupM, PHD, etc.)

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ASAP Communication (Zmirov Group)

Account Manager Assistant

• Campaigns: Written press and TV product placement of sport and fashion brands products, Elaboration of strategic recommendations, Assessments of Campaigns.
• Journalists Support: Writing and sending of press releases, Journalists follow-up
• Writing (Editorial staff), Following press feedback, Sending of stylists’ clothes selections, Interviews organization.

(Clients: Adidas Performance, Adidas Originals, O’Neill, Timberland, Fred Perry, Kickers, Freitag, Ipanema-Gisele Bündchen, Demi de Mêlée …)

Career

Reef Conservation Mauritus

Communication and Public Relations Officer

• Relief work within a NGO devoted to coral reef life preservation and sensitization.
• Setting-up of the external communication about sea life respect in Mauritius by local press and TV.
• Direct interventions nearby local primaries schools, fishing and touristic areas (hotels and dive centers).

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Havas Sports & Entertainment

Global Digital Department and International Coordination

Global Digital Department:
• Set up and develop HS&E’s social media strategy, editorial planning, animations and activations (Facebook, Twitter, Digital PR).
• Benchmark against competitors and provide recommendations.
• Write on the agency’s trend monitoring blog: www.blog-hse.fr
• Clients: Global Sports Forum Barcelona, Peugeot Rolland Garros, Open EDF, Autolib’ (city car rent).

International Coordination:
• Develop proprietary tools, resources and methodologies to improve the group’s access to knowledge.
• Coordinate and manage back-office with the countries of the network, commercial support and reporting.

Career

The Liquid Way

Social Media Manager

• Manage campaigns and day-to-day activities for G-Technology’s French and English communities.
• Developing social media strategies for new and existing clients.
• Analyse online channels and manage client reports using online platform insights (Sysomos).
• Identify new opportunities, curate and develop engaging content, resolve crisis communications and research user trends and insights.
• Establish PR & marketing relationships with key bloggers and influencers across key industry sectors.
• Identify and develop potential partnership and collaborative opportunities for clients.
• Manage, curate and maintain Liquid’s blog and social media channels.

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EDC Paris - Ecole des Dirigeants et Créateurs d'entreprise

Master II "Marketing Management", Communication Strategy, e-marketing, Retailing (trends-new biz), Trade Mkg, Merch-ing, Brand Mngmt