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Gugulethu Anathi Duma

Gugulethu Anathi Duma

Candidate

VWV Group SA

Candidate at VWV Group SA

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VWV Group SA

Candidate

The VWV Group, in association with The University of Johannesburg, AAA School of Advertising and Vega School of Brand Leadership, established the Phakama Women's Academy to empower and equip promising final year students with the skills and confidence for the marketing sector and thrive in the corporate world.

Phakama Women's Academy is a nonprofit organisation and only 30 final year marketing students from the above participating universities were selected to take part in this program.

Career medium 04
Career

Vega School of Brand Leadership

student

The Platinum Group Pty (Ltd)

Assistant Business Partner

At Vertigo, I was an Assistant Business Partner. I thoroughly enjoyed the Platinum Group's approach because we were not treated as managers, instead, we were encouraged to view the store as our own business (hence the title Assistant Business Partner as opposed to Store Manager).I was given freedom to develop my own leadership style, which assisted me in my own personal development and understanding of my capabilities. responsibilities included:
- Accounting/Finance
- Team Management (Leading and building a strong team compliment)
- Stock Control and Sell Through analysis
- Trade
- Moulding and sustaining customer relationships
- Medium between Brand Team (Head office) and in store team.

Career medium 06
Career
Career medium 03

Toast Boutique and Home Decor

Social Media Strategist

I had initially started at Toast as a Sales Assistant where my responsibilities included:
- communicating with customers,
- stock control assistance,
- sales strategy
- in-store hospitality.
After a month, I saw an opportunity to apply my brand building skills further. The brand had no online presence whatsoever, so I took it upon myself to start and manage their Facebook page and a blog (acting as a website).
My responsibilities included:
- Online Brand Development
- Photography for Facebook page
- Content Creation
- Database Management
- Social Media training/consulting for store owner.

Career

Vega School of Brand Leadership

BA Brand Building and Management, Branding Advertising