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Gretchen Harnick

Gretchen Harnick

President and Founder

Pattern to Plan

New York City, NY

President and Founder at Pattern to Plan

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Pattern to Plan

President and Founder

Pattern to Plan is an online membership based global community for fashion entrepreneurs, working in tandem towards their own business success.
As President, I set direction, establish partnerships, develop and promote courses and manage global strategy.
Partnerships include fashion industry for promotion and awareness, course collaborators, related resources for member benefits, and charitable donation outreach.
www.patterntoplan.com

Career medium 04
Career
Career medium 04

Gretchen Harnick

Consultant

Digital Marketing Strategist to fashion and lifestyle brands, in Branded content creation, E-Commerce Website development and design, and Social Media Strategy.
Specialties include Brand Voice, Communications analysis, and content and platform delivery strategy to include all digital connection points.

Develop training for clients: Branding, Marketing, Social media 101, Brand Voice, Community Connection planning, SEO and Analytics, and Internal Implementation Optimization.

Career

Parsons, The New School for Design

Assistant Professsor, Coordinator

Full-time faculty member teaching Social Commerce, Marketing 1, Retailing & Paris Fashion Industry Now in the School of Fashion.
Coordinator of Fashion Marketing Online program.
Founding Editor of School of Fashion social media. Includes online magazine/blog, Twitter @Parsons560 and Instagram.
Research focus in social media, includes producing Social Media Week panels for fashion and school communities.
Manage various external partnership projects, with Allen Edmonds, Christian Louboutin, Bergdorf Goodman, The Humane Society and WGSN.
Attended: SXSW, Cannes Lions, Social Media Week, Marketing 2.0 Conference/Paris.

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Career
Career medium 04

The Art Institute of Pittsburgh

Department Director, Fashion & Retail Management

• Launched Bachelor's program both on campus and online.
• Built Study Abroad consortium program for all Art Institutes (40 members) through developing curriculum, hiring faculty, and managing growth in Milan and Paris. Taught semester in Paris, France, Spring 2008.
• Steering Committee Chairperson, responsible for writing the school Self-Study for Middle States Council of Higher Education application and hosting team visit, resulting in award of MSCHE accreditation.

Career

Pearlessence

Sales, Product Development

• Selected by Thailand Department of Exports to develop new vendor partnerships, attending beauty/spa tradeshow in Bangkok, Fall 2005.
• Sales development of the company’s beauty distribution channel to national retailers Sally Beauty Supply, Kohl’s and QVC.
• Launched e-commerce site, including all design, content and functionality.

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Career
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Douglass Street

Owner and wholesale distributor of luxury independent designer collections

Opened and ran Chicago Apparel Center Showroom, exhibited at StyleMax.
Represented Tom Scott, A. Cheng, Michelle Courtois, Jennifer Hoertz millinery, Carolina, Lara Kazan knitwear, Prairie NY, and Mai cashmere brands.

Career

Douglass Street Boutique

President, Proprietor

Opened emerging designer men's, women's, and accessory boutique.
Sponsorships with MAC make-up artists, SKYY Vodka quarterly designer trunk shows, and Epic records CD release parties.

Career medium 04
Career

Cleveland International Film Festival

Guest Relations

Coordinated all travel, and hospitality logistics for visiting filmmakers, directors, actors, and producers.

Ameritech Cellular

Retail Marketing Manager

Managed product and pricing launches, including advertising planning, co-op advertising and PR campaigns.
Negotiated and managed all corporate sponsorships for the region. Major sponsors included NFL, NBA and MLB Sports teams, Rock & Roll Hall of Fame and major athletes.

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Career

Boisbuchet

Wittenberg University

BA, Psychology and Business;

Case Western Reserve University

MBA, Marketing Concentration