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Grazia Fedele

Grazia Fedele

Director, B2B Global Digital Marketing

MasterCard

Mount Kisco, NY

Results-driven integrated and digital marketing strategist. Expert in developing, implementing and managing successful marketing and branding campaigns. Technically-savvy with experience in online advertising, web analytics, email marketing and social platforms. Creative and engaging content marketer. Effective manage...

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There will be time for you and time for me, And time yet for a hundred indecisions, And for a hundred visions and revisions ~ T.S. Eliot
Skills
Digital Marketing Marketing Strategy Business Development
Interests

Career counseling, photography, painting, film, linguistics, writing, italian culture, traveling and working out at the Barre!

MasterCard

Director, B2B Global Digital Marketing

Career medium 06
Career

The College Board

Associate Director, Strategic Marketing

• Develop and implement integrated and digital marketing strategies to increase awareness of and engagement with the College Board's Advanced Placement and SpringBoard programs.
• Develop product positioning strategies for new Advanced Placement offerings, leveraging traditional and digital channels to achieve goals across Higher Education and K-12 educator and student audiences.
• Manage and report on marketing budgets and analyze campaign impact, developing insights that drive decision-marketing and maximize results.
• Manage social media channels, including Twitter, Facebook, Instagram and YouTube, developing and implementing social media strategy to grow the Advanced Placement program’s online presence and build brand engagement online. In less than one year, @APforStudent follower base increased 166 percent, from 7,869 to 20,899 followers.
• Lead cross-functional projects for numerous stakeholder teams dedicated to high-level, strategic initiatives.

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Career

Stevens Institute of Technology

Marketing Manager

Develop and evaluate marketing strategy and advertising initiatives, based on graduate and undergraduate enrollment objectives, brand goals and market characteristics. Lead integrated marketing campaigns in display, email, mobile, print, radio, broadcast, SEM, SEO, SM, PPC, coordinating with internal units and external strategic partners to maximize performance and ROI. Manage and report on institutional marketing budgets and results, developing insights that drive strategy and decision-making. Collaborate with creative, web services, multimedia, communications, and PR teams to develop engaging institutional content marketing strategy and lead nurturing campaigns. Serve as expert on emerging trends in higher education marketing and planning, implementing best practices institutionally. Conduct and analyze market research, current market conditions and competitor information to determine market requirements for existing and future education programs.

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Career
Career medium 02

Macmillan New Ventures

Marketing Specialist

Responsible for execution of online, email and social media marketing brand and strategy to effectively garner leads and develop brand for Higher Education and K-12 markets. Create lead nurturing and customer development programs to improve lead generation and customer engagement. Analyze ROI reporting for web, email, social media and webinars marketing channels. Develop and maintain print, video and interactive content for website and company blog. Plan trade show presence and promotion strategy. Launched company website redesign including design and integration with CRM.

Career

i>clicker

Marketing Coordinator

Co-managed the creation of all marketing collateral including print flyers email marketing campaigns and e-newsletters. Developed sales collateral including online training tutorials, competitive grids and presentation materials. Assisted sales team with prospecting and closing business; conducting training sessions and sales demonstrations. Co-managed company customer database. Attended and prepared for sales conferences and trade shows. Co-managed bi-yearly, national sales meeting.

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Career
Career medium 01

The Vatican

Media Production Intern

Produced film, photography and written material for the Vatican's Scavi (Excavations) website and developed virtual tours of several major Roman Basilicas including the Sistine Chapel.

Career

Villanova University

BA, English

Stevens Institute of Technology

Graduate Certificate, Project Management