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Gracie Ziegler

Gracie Ziegler

Sales Development Manager

Tyson Foods

Fayetteville, Other

Customer Development Manager at Tyson Foods

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Tyson Foods

Sales Development Manager

• Work with Convenience Stores account sales and customers to develop and sell a full range of Tyson Poultry & Prepared Foods items
• Identify products that meet Convenience Store customer needs and work in conjunction with margin managers and other Tyson internal assets to coordinate the entire Tyson asset package for the customer's benefit
• Create strategic plans for key Convenience Store customers including contract renewals, new business opportunities, marketing programs, and annual volume and profit goals
• Direct Tyson resources through the implementation or manufacturing of a newly developed product or change to existing item

Career medium 05
Career
Career medium 01

Junior League of Northwest Arkansas

Advisory Planning Chair 2013-2014

That's My Bag community outreach program Chair 2012-2013
New Member Trainer 2012-2013
Board of Directors, VP of Communications 2011-2012
Internal Communications Chair and Marketing Chair 2010-2011
Internal Communications committee member 2009-2010
New Member 2008-2009

Career

Tyson Foods

Associate Product Manager - Private Label

•Managed relationships with Private Label customers across 65+ skus
•Led change processes for 3 plant conversions to REVO from Formax and CFS film from Pacmac bagging systems for all skus
•Developed 3 year pipeline strategy for all customers to include sales plans, new items and overall private label strategies
•Extensive knowledge of PDM systems and product launch process

Career medium 05
Career
Career medium 06

Tyson Foods

Associate Product Manager - Convenience Meats: Dinner Meats and Meal Kits

- Implement strategic marketing plans for Convenience Meats including national and regional partnerships, in-store promotions and sampling and digital campaigns
- Establish tactics and initiatives with cross-functional collaboration in innovation, consumer/customer marketing, retail account teams, brokers and consumer insights
- Work directly with dedicated plant management team to determine forecast and weekly production schedules for 300 member plant team, identify cost saving opportunities in production and product formulation
- Achieve and retain customer and consumer expectations for quality service and value through constant product monitoring and analysis
- Support regaining profitability through accurate financial and volume forecasting, influencing costs of goods and implementing appropriate ordering guidelines for retail and club sales force for a $50 million assortment of fully cooked, center of plate protein items
- Manage critical age inventory for 30+ skus by developing a daily tool to track commitments against warehouse inventory
- Oversee key aspects of Club business ­ accurate volume forecasting, weekly cost, production and sales analysis and owning the relationship with the sales team
- Implement strategic marketing plans for Convenience Meats including national and regional partnerships, in-store promotions and sampling, digital campaigns and a dedicated website delivering unique and appropriate messaging to consumers
- Lead strategic partnerships with Bob Evans, King's Hawaiian and AARP to distinctly reach our core market
- Lead evolution of retail packaging changes to save over $0.05 per unit for an anticipated annual savings of $580,000

Career

Tyson Foods

Associate Brand Manager - Total Consumer Products Marketing, Digital/PR/Advertising

• Led creation of an entirely new structure and face for Tyson.com and a digital strategy for consumer retail products – online partnerships, banner ad campaigns, guided search terms, recipe/meal solutions and continuous updates with all CP marketing initiatives
• Orchestrated advertising and PR planning and execution for COP, Snack, Convenience Meats and Bacon leveraging multiple agencies, BU team involvement and national spokespeople – Robin Miller, Aaron McCargo, Mary Lou Retton, Hannah Kearny, Nastia Liukin
• Managed $50 million corporate marketing budget across 6 business units
• Built analysis toolkits to measure success of marketing campaigns and to measure overlapping and heavy up test areas for combined marketing efforts
• Managed all new and legacy corporate sponsorships with USOC, USAG, US Track and Field and US Skiing for the Beijing and Vancouver Olympics, Tyson Track Meet and Tyson America’s Cup (gymnastics)

Career medium 06
Career
Career medium 05

Walmart

Brand Manager - Sam's Choice Food

• Support $120.4 million in new item launches FY08 across fresh, frozen and dry areas
• Manage product development process with a team of Product Developers, Suppliers, Designers and Sr. Management
• Coordinate, maintain and enforce timelines for each product launch, which can often vary from a few weeks to over a year
• Work directly with merchant teams to plan category changing products and events
• Track trend data, competitor items and perform merchandise deep dive studies to better understand our arena
• Coordinate package design and development by working in tandem with the Wal-Mart Packaging team and multiple design agencies and printing resources
• Track and analyze sales data through Retail Link for all products and incorporate into a monthly Private Brands Score Card
• Plan and organize YBM and YEM demos, booths and set design for Private Brand Umbrella
• Plan and “cater” Sr. level events and meetings involving Private Brand items

Career

Walmart

Brand Manager

Supported $120.4 million in new Private Label item launches FY08 across fresh, frozen and dry categories
Managed product development process with a team of Product Developers, Suppliers, Designers and Senior Leadership
Implemented timelines for each product launch
Worked directly with merchant teams to plan category changing products and events
Tracked trend data and competitor items, perform merchandise deep dive studies to better understand our arena
Coordinated package design and development by working in tandem with the Walmart Packaging team and multiple design agencies and
printing resources
Tracked and analyzed sales data through Retail Link for all products for a monthly Private Brands Score Card
Planned and organized Year Beginning Meeting demos, booths and set design for Private Brand umbrella

Career medium 05
Career
Career medium 06

Walmart

Brand Coordinator - Packaging

• Directly responsible for packaging that supports private brand sales for Food and Commodities including Sam’s Choice, Wal-Mart Bakery and Deli, Equate, Spring Valley, Parent’s Choice, Ol’Roy and Special Kitty
• Worked with suppliers, merchants, brand teams, packaging resources and design teams – both internal and external
• Coordinated/implemented timelines to ensure packaging is ready for production to meet modular dates
• Supported the brand teams and buyers in creative exploration and review by delivering mandatories to our design teams
• Proofed all packaging against product specifications, style guides and legal review
• Responsible for file management and retention, ensuring the packaging resources and internal teams have accurate style guides, 100% mechanicals, tool kits and packaging samples
• Worked closely with the legal and compliance teams to ensure all government regulations both on a federal and state level are met

Career

Crossmark, Plano, TX

Retail Sales Representative

Maintained retail objectives for over 300 CPG clients by obtaining and analyzing Retail Link data to develop marketing strategies and successful selling displays. Implemented modulars, kept up with the distribution of all product lines, as well as submitted accomplishments and proposals to current and prospective clients.

Career medium 06
Career

University of Arkansas at Fayetteville

English, Creative Writing