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Gracee Anne Tolentino

Gracee Anne Tolentino

Content Manager

DermStore Beauty Group (Target Corp.)

Greater Los Angeles Area

• Over 10 years of experience in publishing and digital marketing • Proven editorial skills, both at long-form and real-time content • Experience with crafting compelling copies for different personas and target demographics • Good working knowledge of SEO, web analytics tools (Google Analytics, Compete, Trackmaven, BuzzSumo)...

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DermStore Beauty Group (Target Corp.)

Content Manager

• Oversee the production of digital content on The DermStore Blog and weekly newsletter
• Ensure all blog and newsletter content is on-brand, consistent in terms of style, quality and voice, and optimized for search and user experience
• Analyze data and conduct ongoing usability tests to ensure content effectiveness
• Create compelling targeted content based on buyer personas and existing marketing strategy
• Develop and manage the editorial calendar and weekly newsletter lineup
• Supervise freelance writers, graphic designers and copyeditors
• Serve as an arbiter of best practices in grammar, messaging, writing and style

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