Cohn & Wolfe
Senior Account Executive
June 2013 — Present
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I work in PR for consumer technology companies including electronics, video game and mobile companies. My goal is to create and implement traditional and social programs that connect the brands I work with directly to their consumers through clear communication and heightened awareness.
Senior account executive with a broad understanding of all aspects of marketing communications, and a track record of developing and executing successful PR and social programs for clients ranging from a variety of industries with a focus on consumer technology. Extensive expertise managing and supporting social and traditional programs, and proactively offering and implementing new ways to meet client needs, while building an understanding and knowledge of clients’ businesses, competitive environments and publicity goals.
As a part of the Healthcare Group I had the opportunity to work on two great accounts. I assisted on the development and execution of the first ever all-digital campaign for OTC-Lo including the It Girl Essentials contest. I conducted daily monitoring, became proficient in Cision and pitched the media. To conclude my Summer, I participated in a mock business pitch with my fellow interns for the Yellow Pages Association.
At BPG, I experienced every facet of the industry. I wrote numerous news releases, resource articles and blogs for the beauty industry as well as several articles for The Denver Daily News. I also assisted in the writing and production of several television commercials as well as the editing of Frontier's in-flight magazine, Wild Blue Yonder, reaching more than 800,000 readers per month.