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Gökalp Yanıkçı

Gökalp Yanıkçı

Direct Banking SME & Micro Segment Manager

Akbank

Istanbul

Akbank Direct Banking SME & Micro Segment Manager

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Akbank

Direct Banking SME & Micro Segment Manager

• Product Digitalization
• Creating action plans for ADC Marketing and Communication
• Developing new online and Mobile Marketing strategies
• Deciding camping mechanism and campaign awards
• Planning marketing campaigns in order to increase the number of Internet Banking, Mobile Branch user
• Creating customer programs for both internal & external customers,
• Designing loyalty programs for customer retention.

Career medium 04
Career

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mba, business adm.

Yildiz Technical University

master of science, metallurgical and materials science

Yildiz Technical University

bachelor, metallurgical and materials engineer.