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Gisela Macedo

Gisela Macedo

Business Consultant - Start-ups

PPTO

São Paulo Area, Brazil

Dual Citizenship - Brazilian and British Looking forward to keep building up my entrepreneurial and business network. Being a mentor in startup sessions in both Boston and Sao Paulo is so gratifying that, even though I'm back in the corporate world, I look forward to keep helping fellow entrepreneurs, co-founders and startup...

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PPTO

Business Consultant - Start-ups

Business Design, Design Thinking & Strategy Consultancy

Originated 3 partnerships for a startup in FinTech, on top of fostering new connections with global clients. Created manual and presentations for sales, plus writing for their blog.

Used Design Thinking to investigate the whole customer-based process for a insurance company to identify and re-design their business to have an innovative approach and be focused on the final customer, rather than the broker. Led brainstorming sessions for each of their products as to foster creative thinking within the organization. Built the experience map based on interviews with over 30 people within the organization, identifying key aspects of the business that should evolve. This enabled the Strategy and the Marketing departments to put together a host of improvements for the company in the next 5 years.