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Gina Pautazzo

Gina Pautazzo

Social Media Marketing Analyst

Faraday Future

Los Angeles, CA

Myself in emoji form: 📊💁🏻📈 I'm a proud geek, with a very bad case of wanderlust. Started off in media planning, switched to strategic planning, found my calling in social media analytics.

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Faraday Future

Social Media Marketing Analyst

Faraday Future is all about innovation and breaking new ground. The analytics and insights department is a key partner in driving innovation forward.

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Innocean

Lead Social Media Analyst

Clients: Hyundai Motors America and New Business

At Innocean I was hired to build the Social Media Analytics discipline from scratch. By mid-2015 I learned how to navigate through Adobe SiteCatalyst and was finally able to connect the dots across social campaigns to website engagements for Hyundai. This data provided a deeper level of understanding for what exactly was driving engagements with potential in-market shoppers from Hyundai's social efforts which lead to a better evaluation on social ROI.

Career

Conill

Media Insights Supervisor

Clients: Toyota, T-Mobile, Alaska Airlines, and New Business

Was hired to helped foster the newest department at Conill, Media Insights. This included identifying emerging media, technology trends, and creating consumer journeys to help guide the media planners and creative teams.

Ended up becoming Conill's very first Social Media Analyst by asking too many questions and happily picking up extra work from the analytics department. This is where I had my career "ah-ha" moment since I had always loved digging into data in order to give the numbers a story, especially social media data.

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DGWB (now Amusement Park)

Strategic Planner

Clients: California Avocados, CHOC, Dole Bananas, Jacuzzi, Natural Delights Medjool Dates, Star Olive Oil, Thermador, Wienerschnitzel, Yogurtland and multiple new business pitches

Career

RAPP

Jr. Media Planner

Client: AAA Insurance

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TBWA\Chiat\Day

Account Management Intern

Career

California State University-Fullerton

B.A., Communications: Advertising