Public Broadcasting Service
Advisor, Digital and Broadcast Media Partnerships and Digital Marketing and Strategy | Vine Talk
July 2016 — Present
Developing digital strategy and products, create Vinetalk.com, and building out social channels.
New Business Development for Vine Talk Programming, Events, and Digital.
About the show:
Breaking the mold of past wine-related television series, VINE TALK strives to dramatically increase the excitement and comfort surrounding the selection and drinking of wine by creating a welcoming environment for viewers. Actor, writer, director and long-standing foodie Stanley Tucci serves as celebrity host and leads an ever-changing celebrity panel through a blind tasting each week. The panel sniffs, swirls, and sips wines as they talk about their current projects and of course wine. Each week, a different wine region from around the world serves as the inspiration for a lively and engaging conversation. “It has not taken long to determine that most anyone can come together, enjoy almost any type of wine, engage in compelling conversation–and even pick up good basic wine education in the process,” says Tucci.
Taped live at The Tisch WNET Studios at Lincoln Center in New York City, an eclectic group of over 40 celebrities and celebrity chefs blindly pick their favorite wine from each show’s offerings and compare their choice with that of a studio audience tasting.
Food & Wine’s Executive Wine Editor Ray Isle serves as VINE TALK’s primary wine expert. Isle along with a rotating group of experienced sommeliers, are on hand to answer celebrity and studio audience questions about the wines and the region they come from.
The wines featured on VINE TALK were selected by an independent panel of industry experts — sommeliers, distributors, retailers, restaurant wine directors and wine writers – who chose the 96 wines featured on the first season of the show from a group of approximately 400 wines. All the wines consumed on the show are purchased by VINE TALK.