National Basketball Association (NBA)
January 2013 — Present
• Develop new business opportunities across mobile, streaming video, online gaming, and other emerging media platforms.
• Understand marketplace trends, current and new technologies and competitive forces, and assess their impact on our business.
• Size new digital opportunities and develop strategies that will maximize revenues and exposure for the NBA in China.
• Directly lead negotiations and execution of new partnership agreements.
• Work closely with internal (headquarters and China) and external (vendors and partners) constituents to formulate product ideas and rollout plans.
• Oversee product development, including product/technical specs.
• Manage full life cycle of products, from planning to launch to maturity.
• Establish clear and meaningful targets for growth and manage towards those goals.