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Gideon Bullock

Gideon Bullock

Design Director


London, N160ES

Design Director at Songkick



Design Director

Product design, brand development, design direction, UX and mobile.

Career medium 04



4 months working in a start-up environment developing branding architecture and user experience for a socially-conscious entertainment and lifestyle video site backed by founders of Skype, and Microsoft. Worked with the Microsoft Accelerator project team to develope a platform which will feature a complete social network based media delivery environment whose clients include Disney and events such as the Brits. Co-developed brand strategy across all aspects of company output and worked with syndication partners such as Facebook, YouTube Bebo and MySpaceTV.



User Experience Design

Worked on global online marketing initiatives. Developed complex directory listings and community applications, both for the web and the skype client. Worked on the re-architecture of the Skype website including interaction models, brand execution and design language, with much of the work based on analytics and user research, tied in with focused business requirements. Worked with some of the most talented and inspiring people one could wish to work with, good times.

Career medium 03


Co-Founder is the first link in a chain of on-line, community based websites that allow the on-demand fabrication of customer-designed products.


Senior User Experience Designer

1998 – 2004 BBC New Media.
Design strategy, design direction. Helping with adoption of user centred design approaches within the BBC and mentored designers, developers and producers alike in this methodology developing a flexible, agile approach to designing user interaction across the BBC.

Helped develop the’s global navigation, homepage and ‘top level’ architecture driven by my interest in creating appropriate and engaging emotional associations between user, product and company.

Managed: both small and large design teams as design/creative lead and line-manager. Provided art direction to designers on short- and long-term projects. It was a lot of fun.

Career medium 01

Oyster Partners

User Experience Designer

Back in the days of Web 1.0. Pioneering days exploring early methods for UE design. Designed websites for, among many others, MTV Europe and the Art Council.


Web Designer

Joined Webmedia in its first year, a new company, designing this new thing "web sites". A company described by some as the "seminal web agency of mid- 90s Internet-crazed London" (Mike Butcher). We had some big clients and for everyone of them it was their first foray in to the web world: Alliance & Leicester, Nationwide, Lloyds TSB, Lufthansa, and Bodyshop, among others.

Career medium 04

College of Multimedia

European Concept Development for Interactive Multimedia., European Concept Development for Interactive Multimedia.

University of Southampton

BA (Hons), Graphic Design (specialising in interaction design)

West Surrey College of Art & Design.

Foundation Course in Art & Design

Farnham College

A, Art, Technical Drawing, History