Director, Brand & Audience Development
July 2014 — Present
Working to bring visibility and awareness to our brand and products within the digital market to C-Level executives is my primary objective. Building a network of digital professionals across the verticals of publishing, agencies, brands, platforms and tech providers. Developing audience in the literal sense by recruiting C-suite executives to join our Summits, WTFs, Awards, Forums and Conferences in the US and Europe. Collaborating regularly with members of sales, events, editorial, event content, finance and marketing. Securing and vetting proper candidates for VIP access and attendance. Brainstorming ideas internally and departmentally to increase audience for all events. Working and networking withVIP attendees onsite at summits across the US in various capacities to increase engagement and elevate the Digiday brand. Assisting in events production onsite with all Digiday Summits within the US. Managing our Brand Development Coordinator to perform functional tasks daily that assist in my duties while also educating her about both the Digiday brand and the digital media industry as a whole.