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Georgia Wagstaff

Georgia Wagstaff

UK PR Assistant

Fred Perry

PR Manager at Wholesome London freelance

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Wholesome London

PR Manager

Tactical push of global PR for independent thinking man's brand Wholesome London.

Contact: georgia@wholesomelondon.com for this freelance project.

Highsnobette.com

Freelance contributor

Fred Perry

UK PR

Tactical push of UK PR and assistance in establishing timetables and structural/operational framework for consistent delivery. Supporting the PR Manager.

Driving UK PR (print and online) independently with direction from the PR Manager across a range of premium product groups.

• Drive the development, production, execution and reporting of the brand and seasonal product stories in fashion, music and lifestyle media.
• Responsible for proactive product pitching in order to secure strategic product placement and brand features in all relevant UK media adopting a commercial and customer focus.
• Monitoring, reporting and evaluating coverage, relevant industry trends, events and appropriate opportunities.
• On-going senior relationship building.
• Collaborative creation of the seasonal PR calendar to ensure delivery.
• Interdepartmental liaison to ensure delivery of all required stories.
• Press day coordination.
• Press entertaining and pitching.
• Arranging and executing showroom appointments.
• Planning & execution of PR side of events including an installation in Dover Street Market and 60 Year Anniversary parties and Dot to Dot Festival.
• Assisting on niche marketing activity/campaigns and instigating where necessary.
• Ownership of sample sets and phase split each season.
• Coordination of sample set order, delivery and merchandise to showroom.
• Management of sample traffic.
• Media response/information delivery.
• Constant building and driving product seeding in music, TV and film as well as other opinion informers.
• Continued improvement and development of office systems & management of 2 interns.
• Proactive, segment specific copy, release and creative asset creation and contact to target media with said assets.
• Management of relevant external suppliers and delivery of all content for creative assets.
• Assistance on seasonal shoots- ensuring shot selections are delivered & production assistance.
• Model casting and location scouting.

Career medium 03
Career

A Number Of Names

PR/ Showroom Assistant

Forever 21

Visual Merchandiser/ Creative Assistant

Freelance

Flanders Fashion Institute X Christian Wijnants LFW Party

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Events staff.

Burberry

Freelance Show Support

General walker on behalf of Seen Presents.

Four Marketing & Media

Front of House Assistant- LFW

University of the Arts London

BA Fashion Illustration

TCCE

4 A Levels