Pitney Bowes Software
Regional Marketing, APJ , Field & Partner Marketing, Demand Generation, Digital Solutions Group
January 2015 — Present
Part of the Asia Pacific leadership team, I drive the Marketing strategy and GTM planning to deliver the US$24M software licences goal in Pacific, China, HK, ASEAN, India and Japan. Working closely with key stakeholders. Strategic consulting teams, Sales leaders and the extended marketing teams and marketing intelligence team to develop Demand Generation programs and Partner programs. Closely tracking results from leads to pipeline development, and close-won revenue.
o Extensive use of SFDC for lead management, from MQL, SQL and pipeline generation to close-won progress.
o Constant engagements with Global Product Marketing, corporate communications and IMC teams to plan and execute Insurance and banking roundtable events in region, product launches and customer roadshows.
o Experience working on Reverse Waterfall methodology by Sirius Décisions to manage lead to pipeline to close/won.
o CRM usage: Manage campaign tracking/optimization SFDC and marketing automation to track marketing progression and ROI
o Digital Strategy: Use of Social Media, Search, website optimisation, Video, keyword, to drive campaigns
¬ Executed a series of top notch ‘Customer Experience and Digital transformation’ roundtables targetting retail banks and private wealth management ; AML and Financial Crime rountables, that generated 20% leads that were interested to know more and in assess of 15% pipeline
¬ Executed a 1st ever Asia Pacific Partner Conference 2016 with 100 over partners attending, 3 key notes and 10 over product and technology tracks over 2 days.
¬ Rolled out campaign planning for a new launch of Personalised and Interactive Video , which contributed 10% marketing closed-won revenue FY15, with pipeline in access of 1.8M. This included the Business Development Reps as well to further qualify for face to face meetings with clients.